Examples from the Field

AASHTO Toward Zero Deaths Resolution

AASHTO
  • Safety Management
  • Plans

Resolution approved by the American Association of State Highway and Transportation Officials Board of Directors, adopting the Toward Zero Deaths vision.

Missouri Buckle Up Phone Down Logo

Buckle UP Phone DOWN LogoLogo for Buckle UP, Phone DOWN.

Missouri Department of Transportation
  • Traffic Safety Culture
  • Marketing

Logo for Buckle UP, Phone DOWN.

Missouri Buckle Up Buckle Down Logo - Thumbs Version

Buckle up Phone Down Thumbs Logo

Missouri Department of Transportation
  • Traffic Safety Culture
  • Marketing

Logo for Buckle UP, Phone DOWN thumbs version.

Missouri BUPD Campaign Info Thumbnail

BUPD Campaign Info

Missouri Department of Transportation
  • Traffic Safety Culture
  • Marketing

A short overview of MoDOT's BUPD campaign.

Missouri BUPD Distracted Driving data Infographic

BUPD Distracted Driving Infographic

Missouri Department of Transportation
  • Traffic Safety Culture
  • Marketing

Infographic about distracted driving, used with MoDOT's BUPD campaign.

Missouri DOT Buckle Up Phone Down Infographic on seat belt use

BUPD Infographic – Primary Safety Belt

Missouri Department of Transportation
  • Traffic Safety Culture
  • Marketing

Infographic about a primary safety belt law, used with MoDOT's BUPD campaign.

BUPD Shell Business Newsletter Story

BUPD Shell Business Newsletter Story

Missouri Department of Transportation
  • Traffic Safety Culture
  • Marketing

Shell newsletter story for Buckle Up Phone Down that can be customized to businesses or organizations.

Missouri BUPD partner Shell company News Release

BUPD Shell News Release

Missouri Department of Transportation
  • Traffic Safety Culture
  • Marketing

Shell news release for Buckle Up Phone Down that can be customized.

Missouri BUPD Talking Points for Traffic Safety Business Outreach

BUPD Talking Points for Businesses 2020

Missouri Department of Transportation
  • Traffic Safety Culture
  • Marketing

Talking points for businesses participating in a Buckle Up Phone Down campaign that can be customized.

Image for Covid-19 Transportation Report

COVID-19 Multimodal Transportation System Performance Dashboard

Washington State Department of Transportation
  • Safety Management
  • Reports

Multimodal travel tracking data for highway traffic, toll systems, and ferries, transit and passenger rail ridership due to COVID-19 changes.

National Center for Rural Road Safety Awareness Week Social Media

Daily Social Media Kit for Rural Road Safety Awareness Week 2020

National Center for Rural Road Safety
  • Traffic Safety Culture
  • Marketing

Kit of daily social media posts used to provide content to spread messaging during Rural Road Safety Awareness Week.

National Center for Rural Road Safety program social media toolkit

Daily Social Media Kit for Rural Road Safety Awareness Week 2020

National Center for Rural Road Safety
  • Traffic Safety Culture
  • Marketing

Kit of daily social media posts used to provide content to spread messaging during Rural Road Safety Awareness Week.

rural road safety awareness week banner for 2020

Daily Social Media Kit graphics for Rural Road Safety Awareness Week 2020

National Center for Rural Road Safety
  • Traffic Safety Culture
  • Marketing

Images to use with kit of daily social media posts with pre-made messaging during Rural Road Safety Awareness Week.

Rural Road Safety Awareness Week banner

Daily Social Media Kit graphics for Rural Road Safety Awareness Week 2020

National Center for Rural Road Safety
  • Traffic Safety Culture
  • Marketing

Images to use with kit of daily social media posts with pre-made messaging during Rural Road Safety Awareness Week.

Georgia Department of Transportation GDOT - distracted driving campaign among for youth drivers - pdf cover

Drive Alert Arrive Alive & See and Be Seen Campaigns

Georgia Department of Transportation
  • Drivers & Passengers
  • Presentations

This 2020 Transcomm Excel Award winning highway safety campaign targeted students in grades 6-8 who are future young drivers.

Fatalities Countdown Board

Michigan - MDOT
  • Safety Management
  • Marketing

We use this to keep track of the number of fatalities and serious injuries from car crashes.

Graduated Drivers License Banner Ad

Utah - UDOT
  • Drivers & Passengers
  • Marketing

This banner ad promotes the message of parents helping their teens learn to drive.

Ignition Interlock Program BP Guide – August 2015

AAMVA
  • Drivers & Passengers
  • Marketing

Ignition Interlock Program Executive Summary

AAMVA
  • Drivers & Passengers
  • Marketing

Image for Intersection Control Evaluation (ICE) Process

Intersection Control Evaluation (ICE) Process

Wisconsin Department of Transportaion
  • Infrastructure
  • Plans

Outlines criteria for evaluating an intersection depending on its location and the type of existing or planned development in the area.

Illinois Department of Transportation IDOT highway safety campaign Life or Death Pdf cover

Life or Death Campaign

Illinois Department of Transportation
  • Drivers & Passengers
  • Presentations

This 2020 Transcomm Excel Award winning highway safety campaign resulted in millions of impressions and a 3% drop in traffic fatalities.

Louisiana Destination Zero Deaths Brochure

Louisiana Center for Transportation Safety
  • Safety Management
  • Marketing

Louisiana’s Destination Zero Deaths program supports the TZD strategy of creating a safety culture at the regional and local level.

Louisiana’s Regional 4E Approach to Saving Lives: The Goal is Destination Zero Deaths

Louisiana Center for Transportation Safety
  • Safety Management
  • Presentations

Presented at Lifesavers Conference held April 3-5, 2016 in Long Beach, California.

MDOT Toward Zero Deaths Poster

Michigan - MDOT
  • Safety Management
  • Marketing

MDOT Toward Zero Deaths Poster

Michigan DOT TZD webpage

Michigan - MDOT
  • Safety Management
  • Marketing

This is the webpage for TZD on MDOT's website.

Minnesota Toward Zero Deaths Program Highlights 2014

Minnesota - MnDOT
  • Safety Management
  • Marketing

Overview of the Minnesota TZD program and highlights of specific achievements for 2014.

Minnesota Toward Zero Deaths Program One Sheet

Minnesota - MnDOT
  • Safety Management
  • Marketing

A one page overview of the TZD program in Minnesota.

Minnesota Toward Zero Deaths Strategic Direction

Minnesota - MnDOT
  • Safety Management
  • Plans

The vision, mission and goals of the TZD program in Minnesota.

BUPD Marketing Tools Thumbnail

MoDOT BUPD PSA and Testimonials

Missouri Department of Transportation
  • Traffic Safety Culture
  • TV/Radio

Video library of public service announcements and testimonials for Buckle Up Phone Down campaign.

Motorcycle Operator Manual (MOM) Video Executive Summary

AAMVA
  • Vulnerable Users
  • Marketing

Image for Louisiana Daily Traffic Volume Trends

MS2 Traffic Dashboard

Louisiana Department of Transportation
  • Safety Management
  • Reports

MS2 traffic dashboard showing dramatic changes in traffic volumes to provide timely information for monitoring the impacts and effectiveness of various initiatives.

National Work Zone Awareness Week Poster

Michigan - MDOT
  • Vulnerable Users
  • Marketing

This is a poster to encourage safe, distraction-free driving for the National Work Zone Awareness Week.

Parent Night Flier

Utah - UDOT
  • Drivers & Passengers
  • Marketing

We use this flyer to invite parents to attend a parent night at their child’s driver education class.

Pedestrian Research Brief

AAA Foundation for Traffic Safety
  • Vulnerable Users
  • Reports

Take a deep dive into the factors involved in the increase of pedestrian fatalities over the past decade.

Poster on TZD National Strategy Presented at the 2015 TRB Annual Meeting

AASHTO
  • Safety Management
  • Presentations

Presented at the 2015 TRB Annual Meeting

Image for Pedestrian Safety Action Plan Map

PSAP Mapping Tool

Virginia Department of Transportation
  • Vulnerable Users
  • Plans

Tool to access VDOT’s Pedestrian Safety Action Plan (PSAP) report, appendices, crash data, and crash analysis information to improve pedestrian safety in Virginia.

Road to Zero Equity Webinars

Road to Zero Coalition
  • Safety Management
  • Presentations

Watch the Road to Zero Coalition series of four webinars on Transportation Equity from Fall 2020.

Roundabouts Save Lives

Louisiana Center for Transportation Safety
  • Infrastructure
  • TV/Radio

This public service announcement played over 15,000 times in Louisiana. Find more examples at destinationzerodeaths.com.

Image for Rumble and Mumble Strip Preservation Options

Rumble and Mumble Strip Preservation Treatment Options

Kansas Department of Transportation
  • Infrastructure
  • Reports

Current NCHRP 14-46 research project on the strategies and maintenance of mumble and rumble strips.

Rural Highway Mass Casualty Guidelines

NASEMSO
  • EMS
  • Reports

The EMS Incident Response and Readiness Assessment and the Model Inventory of Emergency Care Elements help measure and quantify the existence of emergency resources in various geographic areas.

FHWA STEP Series of pedestrian safety Videos Thumbnail

Safe Transportation for Every Pedestrian (STEP) Playlist

Federal Highway Administration (FHWA)
  • Vulnerable Users
  • TV/Radio

Safe Transportation for Every Pedestrian program playlist of predestrian safety countermeasures.

Image for Federal Highway Safety Analysis Needs Assessment

Safety Analysis Needs Assessment

Federal Highway Administration (FHWA)
  • Safety Management
  • Reports

Report documenting the current state of practice, knowledge, and skills for quantifying the safety performance effects of Transportation Systems Management and Operations (TSMO).

Wisconsin Department of Transportation - Facilities Development Manual

Safety Certification Process (SCP)

Wisconsin Department of Transportaion
  • Safety Management
  • Plans

Outlines standards for WisDOT’s Safety Certification Process to identify and evaluate safety mitigation alternatives.

Image for Safety Performance Analysis

Safety Service Patrol Assessment Approach

Federal Highway Administration (FHWA)
  • EMS
  • Reports

Example report to evaluate the secondary crash effects of safety service patrols (SSPs).

Seat Belt Presentation

Utah - UDOT
  • Drivers & Passengers
  • Presentations

This presentation gives an overview of how and why UDOT advocates for seat belts.

Safety Performance Analysis of TSMO

Signal Control Assessment Approach

Federal Highway Administration (FHWA)
  • Infrastructure
  • Reports

Example report to evaluate the effects of traffic signal coordination on the occurrence and severity of common intersection crash types.

Slapstick Ads

Utah - UDOT
  • Vulnerable Users
  • TV/Radio

This ad shows the dangers of walking distracted and tells viewers to put their phone away in the car.

MoDot Personnel Policy Manual Thumbnail

Standard Rules of Conduct MoDOT Policies

Missouri Department of Transportation
  • Traffic Safety Culture
  • Plans

MoDOT Policies including MnDOT's Traffic Safety additions for seat belts and cellphones.

Pennsylvania Strategic Highway Safety Plan

Strategic Highway Safety Plan

Pennsylvania Department of Transportation
  • Safety Management
  • Plans

A comprehensive, data-driven Strategic Highway Safety Plan, established in collaboration with an SHSP Steering Committee.

FHWA Take a STEP Forward and Enhance Pedestrian Safety video

Take a STEP Forward and Enhance Pedestrian Safety

Federal Highway Administration (FHWA)
  • Vulnerable Users
  • TV/Radio

Nicole Nason shares information on life-saving countermeasures to improve pedestrian safety.

The True Cost of DUI – Consequences of Drinking and Driving

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Seat Belt Together for Life

Together for Life Final Report: Increasing Seat Belt Use in Rural Utah

Utah Department of Public Safety’s Highway Safety Office
  • Traffic Safety Culture
  • Reports

Final report documenting the research, methodology, data and results of the Together for Life project to increase seat belt use in rural areas.

Together for Life Final Report Cover Image

Together for Life Final Report: Increasing Seat Belt Use in Rural Utah

Utah Department of Public Safety’s Highway Safety Office
  • Traffic Safety Culture
  • Reports

Final report documenting the research, methodology, data and results of the Together for Life project to increase seat belt use in rural areas.

Together for Life Seat Belt webinar screenshot

Together for Life Utah: Reducing the Disparities Between Urban and Rural seat Belt use Rates

Utah Department of Public Safety’s Highway Safety Office
  • Traffic Safety Culture
  • Presentations

Webinar explaining how the Together for Life project promoted and increase self-reported and observed seat belt use.

Together For Life seat belt Webinar Image

Together for Life Utah: Reducing the Disparities Between Urban and Rural seat Belt use Rates

Utah Department of Public Safety’s Highway Safety Office
  • Traffic Safety Culture
  • Presentations

Webinar explaining how the Together for Life project promoted and increase self-reported and observed seat belt use.

Together We Get There Website

Washington Safety Commission
  • Traffic Safety Culture
  • Marketing

Together We Get There focuses on the collaborative nature of Washington’s roadways and creates a positive traffic safety culture that engages all road users.

Twist TV Ad

Utah - UDOT
  • Drivers & Passengers
  • TV/Radio

This ad was shown in the Utah market of the 2014 Super Bowl.

Utah Strategic Highway Safety Plan

Utah - UDOT
  • Safety Management
  • Plans

This is Utah's SHSP from 2013.

Utah Zero Fatalities Website

Utah - UDOT
  • Safety Management
  • Marketing

October 2020 AASHTO and Toward Zero Deaths vulnerable users webinar with NHTSA, Ohio Department of Transportation, and Anders Hartmann of Oslo, Norway Vision Zero

Vulnerable Users Webinar

AASHTO
  • Vulnerable Users
  • Presentations

Hosted by the TZD Subcommittee on Oct. 27, 2020. Speakers: Anders Hartmann, Asplan Viak; Michelle Atwell, NHTSA; Mike Griffith, FHWA; Jeremy Thompson, Ohio DOT.

FHWA Pedestrian safety Walking at Night campaign

Walking at Night Does Not Have to be Deadly

Federal Highway Administration (FHWA)
  • Vulnerable Users
  • TV/Radio

Nicole Nason discusses pedestrian safety at night.

West Virginia Stay Alive, Just Drive “For Andrea”

West Virginia Dept. of Health and HR, Office of EMS, EMS for Children
  • Drivers & Passengers
  • Presentations

This safe driving video puts a face on the effects of unsafe driving practices.