Examples from the Field
1 in 5 Drivers
NC Vision Zero
- Safety Management
- Marketing
Graphic: Nearly 1 in 5 drivers have experienced a serious motor vehicle crash in their lifetime.
55 MPH Needs 265 Feet to Stop
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: At 55 mph, you need 265 feet to stop your vehicle.
596 Saved Due to Safety Belts
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: In 2014 596 lives were saved by seat belts and child restraints in North Carolina.
60 MPH Without a Seat Belt
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: In a 60 mph crash not wearing your seat belt is like falling from the 12th floor of a building.
A Truck’s Blind Spots
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: If you can't see a trucker's mirrors, you are in a blind spot.
AASHTO Toward Zero Deaths Resolution
AASHTO
- Safety Management
- Plans
Resolution approved by the American Association of State Highway and Transportation Officials Board of Directors, adopting the Toward Zero Deaths vision.
Be a Hero: Intervene
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: See someone attempting to drive impaired? Be the hero - intervene.
Be a Safe Fellow, Don’t Race the Yellow
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: Be a safe fellow, don't race the yellow
Buckle UP Phone DOWN LogoLogo for Buckle UP, Phone DOWN.
Missouri Department of Transportation
- Traffic Safety Culture
- Marketing
Logo for Buckle UP, Phone DOWN.
Buckle up Phone Down Thumbs Logo
Missouri Department of Transportation
- Traffic Safety Culture
- Marketing
Logo for Buckle UP, Phone DOWN thumbs version.
BUPD Campaign Info
Missouri Department of Transportation
- Traffic Safety Culture
- Marketing
A short overview of MoDOT's BUPD campaign.
BUPD Distracted Driving Infographic
Missouri Department of Transportation
- Traffic Safety Culture
- Marketing
Infographic about distracted driving, used with MoDOT's BUPD campaign.
BUPD Infographic – Primary Safety Belt
Missouri Department of Transportation
- Traffic Safety Culture
- Marketing
Infographic about a primary safety belt law, used with MoDOT's BUPD campaign.
BUPD Shell Business Newsletter Story
Missouri Department of Transportation
- Traffic Safety Culture
- Marketing
Shell newsletter story for Buckle Up Phone Down that can be customized to businesses or organizations.
BUPD Shell News Release
Missouri Department of Transportation
- Traffic Safety Culture
- Marketing
Shell news release for Buckle Up Phone Down that can be customized.
BUPD Talking Points for Businesses 2020
Missouri Department of Transportation
- Traffic Safety Culture
- Marketing
Talking points for businesses participating in a Buckle Up Phone Down campaign that can be customized.
Child Safety Seats Reduce Risk
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: Child safety seats reduce the risk of fataly injury by 71% for infants and by 54% for toddlers.
COVID-19 Multimodal Transportation System Performance Dashboard
Washington State Department of Transportation
- Safety Management
- Reports
Multimodal travel tracking data for highway traffic, toll systems, and ferries, transit and passenger rail ridership due to COVID-19 changes.
Crash Here Not There
NC Vision Zero
- Drivers & Passengers
- Marketing
(Daytime)
Crash Here Not There
NC Vision Zero
- Drivers & Passengers
- Marketing
(Nighttime)
Daily Social Media Kit for Rural Road Safety Awareness Week 2020
National Center for Rural Road Safety
- Traffic Safety Culture
- Marketing
Kit of daily social media posts used to provide content to spread messaging during Rural Road Safety Awareness Week.
Daily Social Media Kit for Rural Road Safety Awareness Week 2020
National Center for Rural Road Safety
- Traffic Safety Culture
- Marketing
Kit of daily social media posts used to provide content to spread messaging during Rural Road Safety Awareness Week.
Daily Social Media Kit graphics for Rural Road Safety Awareness Week 2020
National Center for Rural Road Safety
- Traffic Safety Culture
- Marketing
Images to use with kit of daily social media posts with pre-made messaging during Rural Road Safety Awareness Week.
Daily Social Media Kit graphics for Rural Road Safety Awareness Week 2020
National Center for Rural Road Safety
- Traffic Safety Culture
- Marketing
Images to use with kit of daily social media posts with pre-made messaging during Rural Road Safety Awareness Week.
Difference in Speed Makes a Big Difference
NC Vision Zero
- Vulnerable Users
- Marketing
Drive Alert Arrive Alive & See and Be Seen Campaigns
Georgia Department of Transportation
- Drivers & Passengers
- Presentations
This 2020 Transcomm Excel Award winning highway safety campaign targeted students in grades 6-8 who are future young drivers.
Driving After Being Awake 24 Hours
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: Driving after being awake 24 hours is like driving with a blood alcohol content of 0.10.
DWI or Ride Home?
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: Ride-share home: $17.32. DWI conviction: $9,020-$15,020. Your choice.
Ejection Without a Seat Belt
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: Without a seat belt a person is 30 times more likely to be ejected from a vehicle.
Every 16 Minutes
NC Vision Zero
- Safety Management
- Marketing
Graphic: Every 16 minutes, a person is killed in a motor vehicle crash in the United States. (icons)
Every 16 Minutes
NC Vision Zero
- Safety Management
- Marketing
Graphic: Every 16 minutes, a person is killed in a motor vehicle crash in the United States. (photo)
Every 16 Minutes
NC Vision Zero
- Safety Management
- Marketing
Graphic: Every 16 minutes, a person is killed in a motor vehicle crash in the United States. (photo)
Every 16 Minutes
NC Vision Zero
- Safety Management
- Marketing
Graphic: Every 16 minutes, a person is killed in a motor vehicle crash in the United States. (icons)
Everyone’s Cost for Crashes
NC Vision Zero
- Safety Management
- Marketing
Graphic: Motor vehicle crashes cost the state over $1 million per hour
Fatalities Countdown Board
Michigan - MDOT
- Safety Management
- Marketing
We use this to keep track of the number of fatalities and serious injuries from car crashes.
Flashing Lights, Move Over
NC Vision Zero
- Vulnerable Users
- Marketing
Follow the Three, Save Yourself and Me
NC Vision Zero
- Drivers & Passengers
- Marketing
v2
Follow the Three, Save Yourself and Me
NC Vision Zero
- Drivers & Passengers
- Marketing
v1
Freight Train Going 55 MPH
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: Traveling at 55 mph it takes the average freight train one mile to stop completely.
Graduated Drivers License Banner Ad
Utah - UDOT
- Drivers & Passengers
- Marketing
This banner ad promotes the message of parents helping their teens learn to drive.
Heavy Eyelids
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: If you're sleepy you're not fit to drive
How the 5 E’s fit together
NC Vision Zero
- Safety Management
- Marketing
Graphic: Engineers, enforcement, emergency responders, educators, everyone
Ignition Interlock Program BP Guide – August 2015
AAMVA
- Drivers & Passengers
- Marketing
Ignition Interlock Program Executive Summary
AAMVA
- Drivers & Passengers
- Marketing
Intersection Control Evaluation (ICE) Process
Wisconsin Department of Transportaion
- Infrastructure
- Plans
Outlines criteria for evaluating an intersection depending on its location and the type of existing or planned development in the area.
July 4th Don’t Drink and Drive
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: Celebrate your freedom to choose your future.
Leading Cause of Death Ages 5 to 34
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: Motor vehicle crashes are the leading cause of death in people ages 5-34.
Less Risk for Students Riding the Bus
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: Students are 50 times more likely to arrive at school alive if they take the bus than if they drive or ride with friends
Life or Death Campaign
Illinois Department of Transportation
- Drivers & Passengers
- Presentations
This 2020 Transcomm Excel Award winning highway safety campaign resulted in millions of impressions and a 3% drop in traffic fatalities.
Louisiana Destination Zero Deaths Brochure
Louisiana Center for Transportation Safety
- Safety Management
- Marketing
Louisiana’s Destination Zero Deaths program supports the TZD strategy of creating a safety culture at the regional and local level.
Louisiana’s Regional 4E Approach to Saving Lives: The Goal is Destination Zero Deaths
Louisiana Center for Transportation Safety
- Safety Management
- Presentations
Presented at Lifesavers Conference held April 3-5, 2016 in Long Beach, California.
MDOT Toward Zero Deaths Poster
Michigan - MDOT
- Safety Management
- Marketing
MDOT Toward Zero Deaths Poster
Michigan DOT TZD webpage
Michigan - MDOT
- Safety Management
- Marketing
This is the webpage for TZD on MDOT's website.
Minnesota Toward Zero Deaths Program Highlights 2014
Minnesota - MnDOT
- Safety Management
- Marketing
Overview of the Minnesota TZD program and highlights of specific achievements for 2014.
Minnesota Toward Zero Deaths Program One Sheet
Minnesota - MnDOT
- Safety Management
- Marketing
A one page overview of the TZD program in Minnesota.
Minnesota Toward Zero Deaths Strategic Direction
Minnesota - MnDOT
- Safety Management
- Plans
The vision, mission and goals of the TZD program in Minnesota.
MoDOT BUPD PSA and Testimonials
Missouri Department of Transportation
- Traffic Safety Culture
- TV/Radio
Video library of public service announcements and testimonials for Buckle Up Phone Down campaign.
Most of NC Buckles Up
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: Join us. Every seat. Every time.
Motorcycle Operator Manual (MOM) Video Executive Summary
AAMVA
- Vulnerable Users
- Marketing
MS2 Traffic Dashboard
Louisiana Department of Transportation
- Safety Management
- Reports
MS2 traffic dashboard showing dramatic changes in traffic volumes to provide timely information for monitoring the impacts and effectiveness of various initiatives.
National Work Zone Awareness Week Poster
Michigan - MDOT
- Vulnerable Users
- Marketing
This is a poster to encourage safe, distraction-free driving for the National Work Zone Awareness Week.
NC Expects and Deserves Safe Streets
NC Vision Zero
- Safety Management
- Marketing
NC Vision Zero Logo
NC Vision Zero
- Safety Management
- Marketing
NC Vision Zero Logo
NC Vision Zero
- Safety Management
- Marketing
On this Day
NC Vision Zero
- Safety Management
- Marketing
Parent Night Flier
Utah - UDOT
- Drivers & Passengers
- Marketing
We use this flyer to invite parents to attend a parent night at their child’s driver education class.
Pedestrian Research Brief
AAA Foundation for Traffic Safety
- Vulnerable Users
- Reports
Take a deep dive into the factors involved in the increase of pedestrian fatalities over the past decade.
Poster on TZD National Strategy Presented at the 2015 TRB Annual Meeting
AASHTO
- Safety Management
- Presentations
Presented at the 2015 TRB Annual Meeting
PSAP Mapping Tool
Virginia Department of Transportation
- Vulnerable Users
- Plans
Tool to access VDOT’s Pedestrian Safety Action Plan (PSAP) report, appendices, crash data, and crash analysis information to improve pedestrian safety in Virginia.
Road to Zero Equity Webinars
Road to Zero Coalition
- Safety Management
- Presentations
Watch the Road to Zero Coalition series of four webinars on Transportation Equity from Fall 2020.
Roundabouts Save Lives
Louisiana Center for Transportation Safety
- Infrastructure
- TV/Radio
This public service announcement played over 15,000 times in Louisiana. Find more examples at destinationzerodeaths.com.
Rumble and Mumble Strip Preservation Treatment Options
Kansas Department of Transportation
- Infrastructure
- Reports
Current NCHRP 14-46 research project on the strategies and maintenance of mumble and rumble strips.
Rural Highway Mass Casualty Guidelines
NASEMSO
- EMS
- Reports
The EMS Incident Response and Readiness Assessment and the Model Inventory of Emergency Care Elements help measure and quantify the existence of emergency resources in various geographic areas.
Safe Transportation for Every Pedestrian (STEP) Playlist
Federal Highway Administration (FHWA)
- Vulnerable Users
- TV/Radio
Safe Transportation for Every Pedestrian program playlist of predestrian safety countermeasures.
Safety Analysis Needs Assessment
Federal Highway Administration (FHWA)
- Safety Management
- Reports
Report documenting the current state of practice, knowledge, and skills for quantifying the safety performance effects of Transportation Systems Management and Operations (TSMO).
Safety Certification Process (SCP)
Wisconsin Department of Transportaion
- Safety Management
- Plans
Outlines standards for WisDOT’s Safety Certification Process to identify and evaluate safety mitigation alternatives.
Safety Service Patrol Assessment Approach
Federal Highway Administration (FHWA)
- EMS
- Reports
Example report to evaluate the secondary crash effects of safety service patrols (SSPs).
Save Yourself and Me, Drive Phone Free
NC Vision Zero
- Drivers & Passengers
- Marketing
(blue)
Save Yourself and Me, Drive Phone Free
NC Vision Zero
- Drivers & Passengers
- Marketing
(green)
School Bus Danger Zones
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: The danger zone is the 12-foot area around the bus. The bus driver can't see you!
Seat Belt Presentation
Utah - UDOT
- Drivers & Passengers
- Presentations
This presentation gives an overview of how and why UDOT advocates for seat belts.
Signal Control Assessment Approach
Federal Highway Administration (FHWA)
- Infrastructure
- Reports
Example report to evaluate the effects of traffic signal coordination on the occurrence and severity of common intersection crash types.
Slapstick Ads
Utah - UDOT
- Vulnerable Users
- TV/Radio
This ad shows the dangers of walking distracted and tells viewers to put their phone away in the car.
Speak Up if you Feel Unsafe
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: "Ease up, man. I'd rather be late than in a ditch."
Speeding and Fatalities
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: One third of all traffic fatalities in North Carolina are related to speeding.
Standard Rules of Conduct MoDOT Policies
Missouri Department of Transportation
- Traffic Safety Culture
- Plans
MoDOT Policies including MnDOT's Traffic Safety additions for seat belts and cellphones.
Strategic Highway Safety Plan
Pennsylvania Department of Transportation
- Safety Management
- Plans
A comprehensive, data-driven Strategic Highway Safety Plan, established in collaboration with an SHSP Steering Committee.
Take a STEP Forward and Enhance Pedestrian Safety
Federal Highway Administration (FHWA)
- Vulnerable Users
- TV/Radio
Nicole Nason shares information on life-saving countermeasures to improve pedestrian safety.
Texting isn’t worth the money
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: $230 or more texting while driving (includes court fees)
The Empowered Passenger
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: Anytime you are in a vehicle, you have the power to prevent a crash.
The Most Important Feature in the vehicle
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: You are the most important safety feature in your vehicle.
The True Cost of DUI – Consequences of Drinking and Driving
NC Vision Zero
- Drivers & Passengers
- Marketing
Together for Life Final Report: Increasing Seat Belt Use in Rural Utah
Utah Department of Public Safety’s Highway Safety Office
- Traffic Safety Culture
- Reports
Final report documenting the research, methodology, data and results of the Together for Life project to increase seat belt use in rural areas.
Together for Life Final Report: Increasing Seat Belt Use in Rural Utah
Utah Department of Public Safety’s Highway Safety Office
- Traffic Safety Culture
- Reports
Final report documenting the research, methodology, data and results of the Together for Life project to increase seat belt use in rural areas.
Together for Life Utah: Reducing the Disparities Between Urban and Rural seat Belt use Rates
Utah Department of Public Safety’s Highway Safety Office
- Traffic Safety Culture
- Presentations
Webinar explaining how the Together for Life project promoted and increase self-reported and observed seat belt use.
Together for Life Utah: Reducing the Disparities Between Urban and Rural seat Belt use Rates
Utah Department of Public Safety’s Highway Safety Office
- Traffic Safety Culture
- Presentations
Webinar explaining how the Together for Life project promoted and increase self-reported and observed seat belt use.
Together We Get There Website
Washington Safety Commission
- Traffic Safety Culture
- Marketing
Together We Get There focuses on the collaborative nature of Washington’s roadways and creates a positive traffic safety culture that engages all road users.
Twist TV Ad
Utah - UDOT
- Drivers & Passengers
- TV/Radio
This ad was shown in the Utah market of the 2014 Super Bowl.
Utah Strategic Highway Safety Plan
Utah - UDOT
- Safety Management
- Plans
This is Utah's SHSP from 2013.
Utah Zero Fatalities Website
Utah - UDOT
- Safety Management
- Marketing
Vulnerable Users Webinar
AASHTO
- Vulnerable Users
- Presentations
Hosted by the TZD Subcommittee on Oct. 27, 2020. Speakers: Anders Hartmann, Asplan Viak; Michelle Atwell, NHTSA; Mike Griffith, FHWA; Jeremy Thompson, Ohio DOT.
Walking at Night Does Not Have to be Deadly
Federal Highway Administration (FHWA)
- Vulnerable Users
- TV/Radio
Nicole Nason discusses pedestrian safety at night.
West Virginia Stay Alive, Just Drive “For Andrea”
West Virginia Dept. of Health and HR, Office of EMS, EMS for Children
- Drivers & Passengers
- Presentations
This safe driving video puts a face on the effects of unsafe driving practices.
What’s the Rush in a Work Zone
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: Driving 45 mph through a work zone on a 65 mph stretch of highway adds less than one minute to your trip.
Young Driver Fatal Risk
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: Drivers 16-20 are 3 times more likely to be in a fatal crash than drivers aged 20 or older.
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