Examples from the Field
![](https://www.towardzerodeaths.org/wp-content/uploads/2016/07/Screen-Shot-2016-07-29-at-3.41.08-PM.png)
AASHTO Toward Zero Deaths Resolution
AASHTO
- Safety Management
- Plans
Resolution approved by the American Association of State Highway and Transportation Officials Board of Directors, adopting the Toward Zero Deaths vision.
![](https://www.towardzerodeaths.org/wp-content/uploads/2023/02/Rural_Roads_Safety_Report-768x412.jpg)
America’s Rural Roads: Beautiful and Deadly
Governors Highway Safety Association: GHSA
- Drivers & Passengers
- Reports
Rural roads are beautiful, but they’re hiding a deadly secret – nearly half of all fatal crashes occur on them, even though only 19% of the U.S. population lives in rural areas.
![Screenshot of GHSA Report: An Analysis of Traffic Fatalities by Race and Ethnicity](https://www.towardzerodeaths.org/wp-content/uploads/2022/01/Governors_Highway_Safety_Association_tmb_800w.jpg)
An Analysis of Traffic Fatalities by Race and Ethnicity
Governors Highway Safety Association: GHSA
- Traffic Safety Culture
- Reports
Learn about actions states and communities can take to promote equity in traffic enforcement and highway safety.
![Missouri Buckle Up Phone Down Logo](https://www.towardzerodeaths.org/wp-content/uploads/2020/10/BuckleUP-PhoneDOWN-768x1152.png)
Buckle UP Phone DOWN LogoLogo for Buckle UP, Phone DOWN.
Missouri Department of Transportation
- Traffic Safety Culture
- Marketing
Logo for Buckle UP, Phone DOWN.
![Missouri Buckle Up Buckle Down Logo - Thumbs Version](https://www.towardzerodeaths.org/wp-content/uploads/2020/10/BUPD-thumbs-768x432.png)
Buckle up Phone Down Thumbs Logo
Missouri Department of Transportation
- Traffic Safety Culture
- Marketing
Logo for Buckle UP, Phone DOWN thumbs version.
![Missouri BUPD Campaign Info Thumbnail](https://www.towardzerodeaths.org/wp-content/uploads/2020/10/BUPD-Campaign-Info-thumb.jpg)
BUPD Campaign Info
Missouri Department of Transportation
- Traffic Safety Culture
- Marketing
A short overview of MoDOT's BUPD campaign.
![Missouri BUPD Distracted Driving data Infographic](https://www.towardzerodeaths.org/wp-content/uploads/2020/10/BUPD-Distracted-Driving-Infographic-thumb.jpg)
BUPD Distracted Driving Infographic
Missouri Department of Transportation
- Traffic Safety Culture
- Marketing
Infographic about distracted driving, used with MoDOT's BUPD campaign.
![Missouri DOT Buckle Up Phone Down Infographic on seat belt use](https://www.towardzerodeaths.org/wp-content/uploads/2020/10/BUPD-Infographic-Primary-Safety-Belt-Law-thumb.jpg)
BUPD Infographic – Primary Safety Belt
Missouri Department of Transportation
- Traffic Safety Culture
- Marketing
Infographic about a primary safety belt law, used with MoDOT's BUPD campaign.
![BUPD Shell Business Newsletter Story](https://www.towardzerodeaths.org/wp-content/uploads/2020/10/Screen-Shot-2020-10-29-at-4.44.45-PM-768x998.png)
BUPD Shell Business Newsletter Story
Missouri Department of Transportation
- Traffic Safety Culture
- Marketing
Shell newsletter story for Buckle Up Phone Down that can be customized to businesses or organizations.
![Missouri BUPD partner Shell company News Release](https://www.towardzerodeaths.org/wp-content/uploads/2020/10/Screen-Shot-2020-10-29-at-4.57.51-PM.png)
BUPD Shell News Release
Missouri Department of Transportation
- Traffic Safety Culture
- Marketing
Shell news release for Buckle Up Phone Down that can be customized.
![Missouri BUPD Talking Points for Traffic Safety Business Outreach](https://www.towardzerodeaths.org/wp-content/uploads/2020/10/Screen-Shot-2020-10-29-at-4.49.00-PM-768x994.png)
BUPD Talking Points for Businesses 2020
Missouri Department of Transportation
- Traffic Safety Culture
- Marketing
Talking points for businesses participating in a Buckle Up Phone Down campaign that can be customized.
![Screenshot of cover of ITE Case Studies on Implementing the Safe System Approach in the U.S.](https://www.towardzerodeaths.org/wp-content/uploads/2022/01/ITE_case_studies_tmb_640w.jpg)
Case Studies of Implementing the Safe System Approach in the U.S.
ITE: A Community of Transportation Professionals
- Safety Management
- Reports
Read about the Safe System Approach and how it can reduce injury and fatalities through roadway design and operation by considering human error and injury.
![Thumbnail for WashDOT Covid-19 Transportation Report](https://www.towardzerodeaths.org/wp-content/uploads/2020/06/Multimodal_Transportation_System_Performance_Dashboard-thumb-768x765.png)
COVID-19 Multimodal Transportation System Performance Dashboard
Washington State Department of Transportation
- Safety Management
- Reports
Multimodal travel tracking data for highway traffic, toll systems, and ferries, transit and passenger rail ridership due to COVID-19 changes.
![National Center for Rural Road Safety program social media toolkit](https://www.towardzerodeaths.org/wp-content/uploads/2020/10/Screen-Shot-2020-10-29-at-4.34.38-PM-768x447.jpg)
Daily Social Media Kit for Rural Road Safety Awareness Week 2020
National Center for Rural Road Safety
- Traffic Safety Culture
- Marketing
Kit of daily social media posts used to provide content to spread messaging during Rural Road Safety Awareness Week.
![National Center for Rural Road Safety Awareness Week Social Media](https://www.towardzerodeaths.org/wp-content/uploads/2020/09/RRSAW2020_Daily_Social_Media.jpg)
Daily Social Media Kit for Rural Road Safety Awareness Week 2020
National Center for Rural Road Safety
- Traffic Safety Culture
- Marketing
Kit of daily social media posts used to provide content to spread messaging during Rural Road Safety Awareness Week.
![rural road safety awareness week banner for 2020](https://www.towardzerodeaths.org/wp-content/uploads/2020/09/RRSAW_2020-VT.png)
Daily Social Media Kit graphics for Rural Road Safety Awareness Week 2020
National Center for Rural Road Safety
- Traffic Safety Culture
- Marketing
Images to use with kit of daily social media posts with pre-made messaging during Rural Road Safety Awareness Week.
![Rural Road Safety Awareness Week banner](https://www.towardzerodeaths.org/wp-content/uploads/2020/10/RRSAW_2020-VT.png)
Daily Social Media Kit graphics for Rural Road Safety Awareness Week 2020
National Center for Rural Road Safety
- Traffic Safety Culture
- Marketing
Images to use with kit of daily social media posts with pre-made messaging during Rural Road Safety Awareness Week.
![](https://www.towardzerodeaths.org/wp-content/uploads/2023/02/Ohio_State_Highway_Patrol_ODOT-768x477.jpg)
Distracted Driving Safety Corridor
Ohio State Highway Patrol
- Safety Management
- Reports
Faced with a growing issue of distracted driving in Ohio, the Ohio Department of Transportation and Ohio State Highway Patrol launched the longest distracted driving corridor in Ohio.
![](https://www.towardzerodeaths.org/wp-content/uploads/2023/02/Dont_Go_Down_That_Road-768x309.jpg)
Don’t Go Down That Road
Wyoming Governor's Council on Impaired Driving
- Drivers & Passengers
- Marketing
Stories highlighting why individuals love different stretches of road and why they don't want anyone to drive impaired on their beloved roads.
![Georgia Department of Transportation GDOT - distracted driving campaign among for youth drivers - pdf cover](https://www.towardzerodeaths.org/wp-content/uploads/2021/02/01b-Georgia-1-768x432.jpg)
Drive Alert Arrive Alive & See and Be Seen Campaigns
Georgia Department of Transportation
- Drivers & Passengers
- Presentations
This 2020 Transcomm Excel Award winning highway safety campaign targeted students in grades 6-8 who are future young drivers.
![](https://www.towardzerodeaths.org/wp-content/uploads/2016/05/Screen-Shot-2016-05-20-at-10.13.09-AM.png)
Fatalities Countdown Board
Michigan - MDOT
- Safety Management
- Marketing
We use this to keep track of the number of fatalities and serious injuries from car crashes.
![](https://www.towardzerodeaths.org/wp-content/uploads/2016/05/5104_GDL_online_banner2_500x500-4.jpg)
Graduated Drivers License Banner Ad
Utah - UDOT
- Drivers & Passengers
- Marketing
This banner ad promotes the message of parents helping their teens learn to drive.
![](https://www.towardzerodeaths.org/wp-content/uploads/2016/05/Ignition-Interlock-Program-BP-Guide-August-2015.png)
![](https://www.towardzerodeaths.org/wp-content/uploads/2016/05/AAMVA-Interlock-Exec-Summary.jpg)
![Image for Intersection Control Evaluation (ICE) Process](https://www.towardzerodeaths.org/wp-content/uploads/2020/06/fd-11-25-7-thumb.jpg)
Intersection Control Evaluation (ICE) Process
Wisconsin Department of Transportaion
- Infrastructure
- Plans
Outlines criteria for evaluating an intersection depending on its location and the type of existing or planned development in the area.
![Illinois Department of Transportation IDOT highway safety campaign Life or Death Pdf cover](https://www.towardzerodeaths.org/wp-content/uploads/2021/02/01a-Illinois-1-768x432.jpg)
Life or Death Campaign
Illinois Department of Transportation
- Drivers & Passengers
- Presentations
This 2020 Transcomm Excel Award winning highway safety campaign resulted in millions of impressions and a 3% drop in traffic fatalities.
![](https://www.towardzerodeaths.org/wp-content/uploads/2016/11/Updated-DZD-brochure-Oct-2016_Page_1-768x594.jpg)
Louisiana Destination Zero Deaths Brochure
Louisiana Center for Transportation Safety
- Safety Management
- Marketing
Louisiana’s Destination Zero Deaths program supports the TZD strategy of creating a safety culture at the regional and local level.
![](https://www.towardzerodeaths.org/wp-content/uploads/2016/04/LA-DZD-Lifesavers-Poster_photoForTZD-scaled-1-768x457.jpg)
Louisiana’s Regional 4E Approach to Saving Lives: The Goal is Destination Zero Deaths
Louisiana Center for Transportation Safety
- Safety Management
- Presentations
Presented at Lifesavers Conference held April 3-5, 2016 in Long Beach, California.
![](https://www.towardzerodeaths.org/wp-content/uploads/2022/07/maryland-safety-tzd-example-660w.jpg)
Maryland HSO 2021 Speed Pilot Program
Maryland HSO
- Safety Management
- Reports
With funding from GHSA, IIHS & RSF, Maryland HSO combined engineering, education, and enforcement to significantly reduce speeding in Bishopville, MD.
![](https://www.towardzerodeaths.org/wp-content/uploads/2016/05/Screen-Shot-2016-05-20-at-10.33.56-AM.png)
MDOT Toward Zero Deaths Poster
Michigan - MDOT
- Safety Management
- Marketing
MDOT Toward Zero Deaths Poster
![](https://www.towardzerodeaths.org/wp-content/uploads/2016/05/Screen-Shot-2016-05-04-at-8.49.53-AM-1.png)
Michigan DOT TZD webpage
Michigan - MDOT
- Safety Management
- Marketing
This is the webpage for TZD on MDOT's website.
![](https://www.towardzerodeaths.org/wp-content/uploads/2016/04/2014highlights.pdf-Adobe-Acrobat-Pro.jpg)
Minnesota Toward Zero Deaths Program Highlights 2014
Minnesota - MnDOT
- Safety Management
- Marketing
Overview of the Minnesota TZD program and highlights of specific achievements for 2014.
![](https://www.towardzerodeaths.org/wp-content/uploads/2016/05/Screen-Shot-2016-05-19-at-10.10.07-AM-768x623.png)
Minnesota Toward Zero Deaths Program One Sheet
Minnesota - MnDOT
- Safety Management
- Marketing
A one page overview of the TZD program in Minnesota.
![](https://www.towardzerodeaths.org/wp-content/uploads/2016/05/Screen-Shot-2016-05-19-at-10.49.55-AM.png)
Minnesota Toward Zero Deaths Strategic Direction
Minnesota - MnDOT
- Safety Management
- Plans
The vision, mission and goals of the TZD program in Minnesota.
![BUPD Marketing Tools Thumbnail](https://www.towardzerodeaths.org/wp-content/uploads/2020/10/Screen-Shot-2020-10-30-at-8.58.26-AM-768x659.jpg)
MoDOT BUPD PSA and Testimonials
Missouri Department of Transportation
- Traffic Safety Culture
- TV/Radio
Video library of public service announcements and testimonials for Buckle Up Phone Down campaign.
![](https://www.towardzerodeaths.org/wp-content/uploads/2023/02/Most_Buckle_Up-768x453.jpg)
Most of Us Buckle Up
Governors Highway Safety Association: GHSA
- Safety Management
- Marketing
Campaign videos and website built around gathering data showing that most people in a county buckle up to encourage those who don't to buckle up.
![](https://www.towardzerodeaths.org/wp-content/uploads/2016/05/AAMVA-MOM-Video.jpg)
![Image for Louisiana Daily Traffic Volume Trends](https://www.towardzerodeaths.org/wp-content/uploads/2020/06/Daily_Traffic_Volume_Trends-768x780.png)
MS2 Traffic Dashboard
Louisiana Department of Transportation
- Safety Management
- Reports
MS2 traffic dashboard showing dramatic changes in traffic volumes to provide timely information for monitoring the impacts and effectiveness of various initiatives.
![](https://www.towardzerodeaths.org/wp-content/uploads/2016/05/image003-1.png)
National Work Zone Awareness Week Poster
Michigan - MDOT
- Vulnerable Users
- Marketing
This is a poster to encourage safe, distraction-free driving for the National Work Zone Awareness Week.
![](https://www.towardzerodeaths.org/wp-content/uploads/2016/07/Screen-Shot-2016-07-29-at-3.44.55-PM.png)
Parent Night Flier
Utah - UDOT
- Drivers & Passengers
- Marketing
We use this flyer to invite parents to attend a parent night at their child’s driver education class.
![Thumbnail of AAA Foundation for Traffic Safety Research Brief on Pedestrian Fatalities 2009 to 2018](https://www.towardzerodeaths.org/wp-content/uploads/2021/03/20-1319-AAAFTS_Pedestrian-Fatalities-Brief_FINAL-122220_320w.jpg)
Pedestrian Research Brief
AAA Foundation for Traffic Safety
- Vulnerable Users
- Reports
Take a deep dive into the factors involved in the increase of pedestrian fatalities over the past decade.
![](https://www.towardzerodeaths.org/wp-content/uploads/2016/07/Screen-Shot-2016-07-29-at-3.41.49-PM-768x460.png)
Poster on TZD National Strategy Presented at the 2015 TRB Annual Meeting
AASHTO
- Safety Management
- Presentations
Presented at the 2015 TRB Annual Meeting
![Image for Pedestrian Safety Action Plan Map](https://www.towardzerodeaths.org/wp-content/uploads/2020/06/Pedestrian_Safety_Action_Plan-thumb.png)
PSAP Mapping Tool
Virginia Department of Transportation
- Vulnerable Users
- Plans
Tool to access VDOT’s Pedestrian Safety Action Plan (PSAP) report, appendices, crash data, and crash analysis information to improve pedestrian safety in Virginia.
![Screenshot of Road to Zero Coalition Events Archive webpage](https://www.towardzerodeaths.org/wp-content/uploads/2021/03/NSC-Road-To-Zero-Webinars-768x565.jpg)
Road to Zero Equity Webinars
Road to Zero Coalition
- Safety Management
- Presentations
Watch the Road to Zero Coalition series of four webinars on Transportation Equity from Fall 2020.
![](https://www.towardzerodeaths.org/wp-content/uploads/2023/02/Roadside_Oral_Fluid_Program-768x371.jpg)
Roadside Oral Fluid Program
Indiana Criminal Justice Institute
- Safety Management
- Reports
The Roadside Oral Fluid Program is equipping law enforcement officers with a new roadside tool, known as the SoToxa Mobile Test System, to identify and keep drug-impaired drivers off the road.
![](https://www.towardzerodeaths.org/wp-content/uploads/2016/11/roundabout-banner-for-any-site-1-768x194.jpg)
Roundabouts Save Lives
Louisiana Center for Transportation Safety
- Infrastructure
- TV/Radio
This public service announcement played over 15,000 times in Louisiana. Find more examples at destinationzerodeaths.com.
![Thumbnail for Rumble and Mumble Strip Preservation Options](https://www.towardzerodeaths.org/wp-content/uploads/2020/06/Rumble_Mumble_Strip-768x579.png)
Rumble and Mumble Strip Preservation Treatment Options
Kansas Department of Transportation
- Infrastructure
- Reports
Current NCHRP 14-46 research project on the strategies and maintenance of mumble and rumble strips.
![](https://www.towardzerodeaths.org/wp-content/uploads/2016/07/NASEMSO-clr-OL-medium.jpg)
Rural Highway Mass Casualty Guidelines
NASEMSO
- EMS
- Reports
The EMS Incident Response and Readiness Assessment and the Model Inventory of Emergency Care Elements help measure and quantify the existence of emergency resources in various geographic areas.
![](https://www.towardzerodeaths.org/wp-content/uploads/2023/02/SafeRide-768x699.jpg)
Safe Ride
Tavern League of Wisconsin
- Drivers & Passengers
- Marketing
The Tavern League of Wisconsin offers the SafeRide program with the goal to eliminate drunk driving on Wisconsin’s roadways.
![FHWA STEP Series of pedestrian safety Videos Thumbnail](https://www.towardzerodeaths.org/wp-content/uploads/2020/10/Screen-Shot-2020-10-30-at-9.08.51-AM-768x395.jpg)
Safe Transportation for Every Pedestrian (STEP) Playlist
Federal Highway Administration (FHWA)
- Vulnerable Users
- TV/Radio
Safe Transportation for Every Pedestrian program playlist of predestrian safety countermeasures.
![Thumbnail for FHWA Safety Analysis Needs Assessment](https://www.towardzerodeaths.org/wp-content/uploads/2020/06/fhwssa19041-1-thumb.jpg)
Safety Analysis Needs Assessment
Federal Highway Administration (FHWA)
- Safety Management
- Reports
Report documenting the current state of practice, knowledge, and skills for quantifying the safety performance effects of Transportation Systems Management and Operations (TSMO).
![Wisconsin Department of Transportation - Facilities Development Manual](https://www.towardzerodeaths.org/wp-content/uploads/2020/06/fd-11-38-1-thumb.jpg)
Safety Certification Process (SCP)
Wisconsin Department of Transportaion
- Safety Management
- Plans
Outlines standards for WisDOT’s Safety Certification Process to identify and evaluate safety mitigation alternatives.
![Thumbnail for Safety Performance Analysis](https://www.towardzerodeaths.org/wp-content/uploads/2020/06/fhwasa19042-1-thumb.jpg)
Safety Service Patrol Assessment Approach
Federal Highway Administration (FHWA)
- EMS
- Reports
Example report to evaluate the secondary crash effects of safety service patrols (SSPs).
![](https://www.towardzerodeaths.org/wp-content/uploads/2016/07/Screen-Shot-2016-07-29-at-3.48.46-PM-768x573.png)
Seat Belt Presentation
Utah - UDOT
- Drivers & Passengers
- Presentations
This presentation gives an overview of how and why UDOT advocates for seat belts.
![Screenshot of webpage for Oklahoma SAFE Seat Belts are for Everyone](https://www.towardzerodeaths.org/wp-content/uploads/2023/02/Seatbelts_For_Everyone-768x391.jpg)
Seatbelts Are For Everyone
Oklahoma Highway Safety
- Traffic Safety Culture
- Marketing
SAFE focuses on increasing teen restraint compliance through education, positive rewards, and enforcement.
![Screenshot of Idaho's SHIFT traffic safety website](https://www.towardzerodeaths.org/wp-content/uploads/2023/02/Idaho_Hands_Free-768x859.jpg)
Shift Idaho
Idaho Transportation Department
- Traffic Safety Culture
- Marketing
Shift is a movement focused on overcoming behaviors that make the road a dangerous place. and get individuals to start thinking and talking about what’s appropriate behind the wheel and in the passenger’s seat.
![Safety Performance Analysis of TSMO](https://www.towardzerodeaths.org/wp-content/uploads/2020/06/fhwasa19043-1-thumb.jpg)
Signal Control Assessment Approach
Federal Highway Administration (FHWA)
- Infrastructure
- Reports
Example report to evaluate the effects of traffic signal coordination on the occurrence and severity of common intersection crash types.
![](https://www.towardzerodeaths.org/wp-content/uploads/2016/07/Screen-Shot-2016-07-29-at-4.07.18-PM-768x376.png)
Slapstick Ads
Utah - UDOT
- Vulnerable Users
- TV/Radio
This ad shows the dangers of walking distracted and tells viewers to put their phone away in the car.
![](https://www.towardzerodeaths.org/wp-content/uploads/2023/02/Maryland_HSO_MVA-768x652.jpg)
Speed Pilot Program
Maryland HSO
- Drivers & Passengers
- Reports
The speed pilot program paid media leveraged a multi-channel, multi-platform approach to decrease speeding along beach route roadways.
![MoDot Personnel Policy Manual Thumbnail](https://www.towardzerodeaths.org/wp-content/uploads/2020/10/Screen-Shot-2020-10-30-at-8.55.17-AM.png)
Standard Rules of Conduct MoDOT Policies
Missouri Department of Transportation
- Traffic Safety Culture
- Plans
MoDOT Policies including MnDOT's Traffic Safety additions for seat belts and cellphones.
![Pennsylvania Strategic Highway Safety Plan](https://www.towardzerodeaths.org/wp-content/uploads/2020/06/PA-SHSP_2017-02-15_HRRR-Errata-1-thumb.jpg)
Strategic Highway Safety Plan
Pennsylvania Department of Transportation
- Safety Management
- Plans
A comprehensive, data-driven Strategic Highway Safety Plan, established in collaboration with an SHSP Steering Committee.
![FHWA Take a STEP Forward and Enhance Pedestrian Safety video](https://www.towardzerodeaths.org/wp-content/uploads/2020/10/Screen-Shot-2020-10-30-at-9.01.04-AM-768x430.jpg)
Take a STEP Forward and Enhance Pedestrian Safety
Federal Highway Administration (FHWA)
- Vulnerable Users
- TV/Radio
Nicole Nason shares information on life-saving countermeasures to improve pedestrian safety.
![Screenshot of "Teens in the Driver Seat" webpage for Texas collegiate peer to peer driver safety program](https://www.towardzerodeaths.org/wp-content/uploads/2023/02/Teens_In_The_Drivers_Seat-768x694.jpg)
Teens in the Driver Seat
Texas A&M Transportation Institute
- Vulnerable Users
- Marketing
Teens in the Driver Seat is the first peer-to-peer program for teens that focuses solely on traffic safety and addresses all major risks for this age group.
![](https://www.towardzerodeaths.org/wp-content/uploads/2017/09/drug-rehab-true-cost-DUI-web-768x540.png)
The True Cost of DUI – Consequences of Drinking and Driving
NC Vision Zero
- Drivers & Passengers
- Marketing
![Together for Life Final Report Cover Image](https://www.towardzerodeaths.org/wp-content/uploads/2020/10/UT-DPS-TFL-Final-Report-2019-11-27-1-thumb.jpg)
Together for Life Final Report: Increasing Seat Belt Use in Rural Utah
Utah Department of Public Safety’s Highway Safety Office
- Traffic Safety Culture
- Reports
Final report documenting the research, methodology, data and results of the Together for Life project to increase seat belt use in rural areas.
![Seat Belt Together for Life](https://www.towardzerodeaths.org/wp-content/uploads/2020/09/UT-DPS-TFL-Final-Report-2019-11-27.jpg)
Together for Life Final Report: Increasing Seat Belt Use in Rural Utah
Utah Department of Public Safety’s Highway Safety Office
- Traffic Safety Culture
- Reports
Final report documenting the research, methodology, data and results of the Together for Life project to increase seat belt use in rural areas.
![Together For Life seat belt Webinar Image](https://www.towardzerodeaths.org/wp-content/uploads/2020/10/Screen-Shot-2020-10-29-at-3.51.52-PM-768x386.jpg)
Together for Life Utah: Reducing the Disparities Between Urban and Rural seat Belt use Rates
Utah Department of Public Safety’s Highway Safety Office
- Traffic Safety Culture
- Presentations
Webinar explaining how the Together for Life project promoted and increase self-reported and observed seat belt use.
![Together for Life Seat Belt webinar screenshot](https://www.towardzerodeaths.org/wp-content/uploads/2020/09/Together-for-Life-Utah-Webinar.jpg)
Together for Life Utah: Reducing the Disparities Between Urban and Rural seat Belt use Rates
Utah Department of Public Safety’s Highway Safety Office
- Traffic Safety Culture
- Presentations
Webinar explaining how the Together for Life project promoted and increase self-reported and observed seat belt use.
![Screenshot of Together We Get There Washington DOT website](https://www.towardzerodeaths.org/wp-content/uploads/2021/03/together-we-get-there-web-640w-q72.jpg)
Together We Get There Website
Washington Safety Commission
- Traffic Safety Culture
- Marketing
Together We Get There focuses on the collaborative nature of Washington’s roadways and creates a positive traffic safety culture that engages all road users.
![](https://www.towardzerodeaths.org/wp-content/uploads/2023/02/MO_Coalition_Roadway_Safety-768x557.jpg)
Traffic Crash and Highway Safety Dashboards
Missouri Coalition for Roadway Safety
- Drivers & Passengers
- Reports
Understanding the data behind traffic crashes occurring in Missouri can be helpful in identifying the primary cause of crashes and, therefore, the appropriate measures to help eliminate them.
![](https://www.towardzerodeaths.org/wp-content/uploads/2016/01/zerofatalities-twist-tv-2014.jpg)
Twist TV Ad
Utah - UDOT
- Drivers & Passengers
- TV/Radio
This ad was shown in the Utah market of the 2014 Super Bowl.
![Screenshot of "U in the Driver Seat" webpage for Texas collegiate peer to peer driver safety program](https://www.towardzerodeaths.org/wp-content/uploads/2023/02/U_In_The_Driver_Seat-768x441.jpg)
U in the Driver Seat
Texas A&M Transportation Institute
- Vulnerable Users
- Marketing
The UDS program seeks to give college students the tools and information in order to promote peer-to-peer education regarding the dangers of driving which often including driving under the influence.
![](https://www.towardzerodeaths.org/wp-content/uploads/2016/07/Screen-Shot-2016-07-29-at-3.47.20-PM.png)
Utah Strategic Highway Safety Plan
Utah - UDOT
- Safety Management
- Plans
This is Utah's SHSP from 2013.
![](https://www.towardzerodeaths.org/wp-content/uploads/2016/11/Screen-Shot-2016-07-29-at-3.46.35-PM-1-1-768x500.png)
![October 2020 AASHTO and Toward Zero Deaths vulnerable users webinar with NHTSA, Ohio Department of Transportation, and Anders Hartmann of Oslo, Norway Vision Zero](https://www.towardzerodeaths.org/wp-content/uploads/2021/02/TZD_Webinare_Screen-Shot-2021-02-03-768x430.jpg)
Vulnerable Users Webinar
AASHTO
- Vulnerable Users
- Presentations
Hosted by the TZD Subcommittee on Oct. 27, 2020. Speakers: Anders Hartmann, Asplan Viak; Michelle Atwell, NHTSA; Mike Griffith, FHWA; Jeremy Thompson, Ohio DOT.
![FHWA Pedestrian safety Walking at Night campaign](https://www.towardzerodeaths.org/wp-content/uploads/2020/10/Screen-Shot-2020-10-30-at-9.03.38-AM-768x390.jpg)
Walking at Night Does Not Have to be Deadly
Federal Highway Administration (FHWA)
- Vulnerable Users
- TV/Radio
Nicole Nason discusses pedestrian safety at night.
![](https://www.towardzerodeaths.org/wp-content/uploads/2016/12/005051_Stay-Alive-Drive_FIN-2-768x389.jpg)
West Virginia Stay Alive, Just Drive “For Andrea”
West Virginia Dept. of Health and HR, Office of EMS, EMS for Children
- Drivers & Passengers
- Presentations
This safe driving video puts a face on the effects of unsafe driving practices.