Examples from the Field
1 in 5 Drivers
NC Vision Zero
- Safety Management
- Marketing
Graphic: Nearly 1 in 5 drivers have experienced a serious motor vehicle crash in their lifetime.
55 MPH Needs 265 Feet to Stop
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: At 55 mph, you need 265 feet to stop your vehicle.
596 Saved Due to Safety Belts
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: In 2014 596 lives were saved by seat belts and child restraints in North Carolina.
60 MPH Without a Seat Belt
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: In a 60 mph crash not wearing your seat belt is like falling from the 12th floor of a building.
A Truck’s Blind Spots
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: If you can't see a trucker's mirrors, you are in a blind spot.
AASHTO Toward Zero Deaths Resolution
AASHTO
- Safety Management
- Plans
Resolution approved by the American Association of State Highway and Transportation Officials Board of Directors, adopting the Toward Zero Deaths vision.
Be a Hero: Intervene
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: See someone attempting to drive impaired? Be the hero - intervene.
Be a Safe Fellow, Don’t Race the Yellow
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: Be a safe fellow, don't race the yellow
Child Safety Seats Reduce Risk
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: Child safety seats reduce the risk of fataly injury by 71% for infants and by 54% for toddlers.
Crash Here Not There
NC Vision Zero
- Drivers & Passengers
- Marketing
(Daytime)
Crash Here Not There
NC Vision Zero
- Drivers & Passengers
- Marketing
(Nighttime)
Difference in Speed Makes a Big Difference
NC Vision Zero
- Vulnerable Users
- Marketing
Driving After Being Awake 24 Hours
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: Driving after being awake 24 hours is like driving with a blood alcohol content of 0.10.
DWI or Ride Home?
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: Ride-share home: $17.32. DWI conviction: $9,020-$15,020. Your choice.
Ejection Without a Seat Belt
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: Without a seat belt a person is 30 times more likely to be ejected from a vehicle.
Every 16 Minutes
NC Vision Zero
- Safety Management
- Marketing
Graphic: Every 16 minutes, a person is killed in a motor vehicle crash in the United States. (icons)
Every 16 Minutes
NC Vision Zero
- Safety Management
- Marketing
Graphic: Every 16 minutes, a person is killed in a motor vehicle crash in the United States. (photo)
Every 16 Minutes
NC Vision Zero
- Safety Management
- Marketing
Graphic: Every 16 minutes, a person is killed in a motor vehicle crash in the United States. (photo)
Every 16 Minutes
NC Vision Zero
- Safety Management
- Marketing
Graphic: Every 16 minutes, a person is killed in a motor vehicle crash in the United States. (icons)
Everyone’s Cost for Crashes
NC Vision Zero
- Safety Management
- Marketing
Graphic: Motor vehicle crashes cost the state over $1 million per hour
Fatalities Countdown Board
Michigan - MDOT
- Safety Management
- Marketing
We use this to keep track of the number of fatalities and serious injuries from car crashes.
Flashing Lights, Move Over
NC Vision Zero
- Vulnerable Users
- Marketing
Follow the Three, Save Yourself and Me
NC Vision Zero
- Drivers & Passengers
- Marketing
v2
Follow the Three, Save Yourself and Me
NC Vision Zero
- Drivers & Passengers
- Marketing
v1
Freight Train Going 55 MPH
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: Traveling at 55 mph it takes the average freight train one mile to stop completely.
Graduated Drivers License Banner Ad
Utah - UDOT
- Drivers & Passengers
- Marketing
This banner ad promotes the message of parents helping their teens learn to drive.
Heavy Eyelids
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: If you're sleepy you're not fit to drive
How the 5 E’s fit together
NC Vision Zero
- Safety Management
- Marketing
Graphic: Engineers, enforcement, emergency responders, educators, everyone
Ignition Interlock Program BP Guide – August 2015
AAMVA
- Drivers & Passengers
- Marketing
Ignition Interlock Program Executive Summary
AAMVA
- Drivers & Passengers
- Marketing
July 4th Don’t Drink and Drive
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: Celebrate your freedom to choose your future.
Leading Cause of Death Ages 5 to 34
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: Motor vehicle crashes are the leading cause of death in people ages 5-34.
Less Risk for Students Riding the Bus
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: Students are 50 times more likely to arrive at school alive if they take the bus than if they drive or ride with friends
Louisiana Destination Zero Deaths Brochure
Louisiana Center for Transportation Safety
- Safety Management
- Marketing
Louisiana’s Destination Zero Deaths program supports the TZD strategy of creating a safety culture at the regional and local level.
Louisiana’s Regional 4E Approach to Saving Lives: The Goal is Destination Zero Deaths
Louisiana Center for Transportation Safety
- Safety Management
- Presentations
Presented at Lifesavers Conference held April 3-5, 2016 in Long Beach, California.
MDOT Toward Zero Deaths Poster
Michigan - MDOT
- Safety Management
- Marketing
MDOT Toward Zero Deaths Poster
Michigan DOT TZD webpage
Michigan - MDOT
- Safety Management
- Marketing
This is the webpage for TZD on MDOT's website.
Minnesota Toward Zero Deaths Program Highlights 2014
Minnesota - MnDOT
- Safety Management
- Marketing
Overview of the Minnesota TZD program and highlights of specific achievements for 2014.
Minnesota Toward Zero Deaths Program One Sheet
Minnesota - MnDOT
- Safety Management
- Marketing
A one page overview of the TZD program in Minnesota.
Minnesota Toward Zero Deaths Strategic Direction
Minnesota - MnDOT
- Safety Management
- Plans
The vision, mission and goals of the TZD program in Minnesota.
Most of NC Buckles Up
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: Join us. Every seat. Every time.
Motorcycle Operator Manual (MOM) Video Executive Summary
AAMVA
- Vulnerable Users
- Marketing
National Work Zone Awareness Week Poster
Michigan - MDOT
- Vulnerable Users
- Marketing
This is a poster to encourage safe, distraction-free driving for the National Work Zone Awareness Week.
NC Expects and Deserves Safe Streets
NC Vision Zero
- Safety Management
- Marketing
NC Vision Zero Logo
NC Vision Zero
- Safety Management
- Marketing
NC Vision Zero Logo
NC Vision Zero
- Safety Management
- Marketing
On this Day
NC Vision Zero
- Safety Management
- Marketing
Parent Night Flier
Utah - UDOT
- Drivers & Passengers
- Marketing
We use this flyer to invite parents to attend a parent night at their child’s driver education class.
Poster on TZD National Strategy Presented at the 2015 TRB Annual Meeting
AASHTO
- Safety Management
- Presentations
Presented at the 2015 TRB Annual Meeting
Roundabouts Save Lives
Louisiana Center for Transportation Safety
- Infrastructure
- TV/Radio
This public service announcement played over 15,000 times in Louisiana. Find more examples at destinationzerodeaths.com.
Rural Highway Mass Casualty Guidelines
NASEMSO
- EMS
- Reports
The EMS Incident Response and Readiness Assessment and the Model Inventory of Emergency Care Elements help measure and quantify the existence of emergency resources in various geographic areas.
Save Yourself and Me, Drive Phone Free
NC Vision Zero
- Drivers & Passengers
- Marketing
(blue)
Save Yourself and Me, Drive Phone Free
NC Vision Zero
- Drivers & Passengers
- Marketing
(green)
School Bus Danger Zones
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: The danger zone is the 12-foot area around the bus. The bus driver can't see you!
Seat Belt Presentation
Utah - UDOT
- Drivers & Passengers
- Presentations
This presentation gives an overview of how and why UDOT advocates for seat belts.
Slapstick Ads
Utah - UDOT
- Vulnerable Users
- TV/Radio
This ad shows the dangers of walking distracted and tells viewers to put their phone away in the car.
Speak Up if you Feel Unsafe
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: "Ease up, man. I'd rather be late than in a ditch."
Speeding and Fatalities
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: One third of all traffic fatalities in North Carolina are related to speeding.
Texting isn’t worth the money
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: $230 or more texting while driving (includes court fees)
The Empowered Passenger
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: Anytime you are in a vehicle, you have the power to prevent a crash.
The Most Important Feature in the vehicle
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: You are the most important safety feature in your vehicle.
The True Cost of DUI – Consequences of Drinking and Driving
NC Vision Zero
- Drivers & Passengers
- Marketing
Twist TV Ad
Utah - UDOT
- Drivers & Passengers
- TV/Radio
This ad was shown in the Utah market of the 2014 Super Bowl.
Utah Strategic Highway Safety Plan
Utah - UDOT
- Safety Management
- Plans
This is Utah's SHSP from 2013.
Utah Zero Fatalities Website
Utah - UDOT
- Safety Management
- Marketing
West Virginia Stay Alive, Just Drive “For Andrea”
West Virginia Dept. of Health and HR, Office of EMS, EMS for Children
- Drivers & Passengers
- Presentations
This safe driving video puts a face on the effects of unsafe driving practices.
What’s the Rush in a Work Zone
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: Driving 45 mph through a work zone on a 65 mph stretch of highway adds less than one minute to your trip.
Young Driver Fatal Risk
NC Vision Zero
- Drivers & Passengers
- Marketing
Graphic: Drivers 16-20 are 3 times more likely to be in a fatal crash than drivers aged 20 or older.
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