Examples from the Field

1 in 5 Drivers

NC Vision Zero
  • Safety Management
  • Marketing

Graphic: Nearly 1 in 5 drivers have experienced a serious motor vehicle crash in their lifetime.

55 MPH Needs 265 Feet to Stop

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: At 55 mph, you need 265 feet to stop your vehicle.

596 Saved Due to Safety Belts

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: In 2014 596 lives were saved by seat belts and child restraints in North Carolina.

60 MPH Without a Seat Belt

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: In a 60 mph crash not wearing your seat belt is like falling from the 12th floor of a building.

A Truck’s Blind Spots

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: If you can't see a trucker's mirrors, you are in a blind spot.

AASHTO Toward Zero Deaths Resolution

AASHTO
  • Safety Management
  • Plans

Resolution approved by the American Association of State Highway and Transportation Officials Board of Directors, adopting the Toward Zero Deaths vision.

Be a Hero: Intervene

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: See someone attempting to drive impaired? Be the hero - intervene.

Be a Safe Fellow, Don’t Race the Yellow

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: Be a safe fellow, don't race the yellow

Child Safety Seats Reduce Risk

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: Child safety seats reduce the risk of fataly injury by 71% for infants and by 54% for toddlers.

Driving After Being Awake 24 Hours

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: Driving after being awake 24 hours is like driving with a blood alcohol content of 0.10.

DWI or Ride Home?

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: Ride-share home: $17.32. DWI conviction: $9,020-$15,020. Your choice.

Ejection Without a Seat Belt

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: Without a seat belt a person is 30 times more likely to be ejected from a vehicle.

Every 16 Minutes

NC Vision Zero
  • Safety Management
  • Marketing

Graphic: Every 16 minutes, a person is killed in a motor vehicle crash in the United States. (icons)

Every 16 Minutes

NC Vision Zero
  • Safety Management
  • Marketing

Graphic: Every 16 minutes, a person is killed in a motor vehicle crash in the United States. (photo)

Every 16 Minutes

NC Vision Zero
  • Safety Management
  • Marketing

Graphic: Every 16 minutes, a person is killed in a motor vehicle crash in the United States. (photo)

Every 16 Minutes

NC Vision Zero
  • Safety Management
  • Marketing

Graphic: Every 16 minutes, a person is killed in a motor vehicle crash in the United States. (icons)

Everyone’s Cost for Crashes

NC Vision Zero
  • Safety Management
  • Marketing

Graphic: Motor vehicle crashes cost the state over $1 million per hour

Fatalities Countdown Board

Michigan - MDOT
  • Safety Management
  • Marketing

We use this to keep track of the number of fatalities and serious injuries from car crashes.

Freight Train Going 55 MPH

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: Traveling at 55 mph it takes the average freight train one mile to stop completely.

Graduated Drivers License Banner Ad

Utah - UDOT
  • Drivers & Passengers
  • Marketing

This banner ad promotes the message of parents helping their teens learn to drive.

Heavy Eyelids

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: If you're sleepy you're not fit to drive

How the 5 E’s fit together

NC Vision Zero
  • Safety Management
  • Marketing

Graphic: Engineers, enforcement, emergency responders, educators, everyone

Ignition Interlock Program BP Guide – August 2015

AAMVA
  • Drivers & Passengers
  • Marketing

Ignition Interlock Program Executive Summary

AAMVA
  • Drivers & Passengers
  • Marketing

July 4th Don’t Drink and Drive

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: Celebrate your freedom to choose your future.

Leading Cause of Death Ages 5 to 34

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: Motor vehicle crashes are the leading cause of death in people ages 5-34.

Less Risk for Students Riding the Bus

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: Students are 50 times more likely to arrive at school alive if they take the bus than if they drive or ride with friends

Louisiana Destination Zero Deaths Brochure

Louisiana Center for Transportation Safety
  • Safety Management
  • Marketing

Louisiana’s Destination Zero Deaths program supports the TZD strategy of creating a safety culture at the regional and local level.

Louisiana’s Regional 4E Approach to Saving Lives: The Goal is Destination Zero Deaths

Louisiana Center for Transportation Safety
  • Safety Management
  • Presentations

Presented at Lifesavers Conference held April 3-5, 2016 in Long Beach, California.

MDOT Toward Zero Deaths Poster

Michigan - MDOT
  • Safety Management
  • Marketing

MDOT Toward Zero Deaths Poster

Michigan DOT TZD webpage

Michigan - MDOT
  • Safety Management
  • Marketing

This is the webpage for TZD on MDOT's website.

Minnesota Toward Zero Deaths Program Highlights 2014

Minnesota - MnDOT
  • Safety Management
  • Marketing

Overview of the Minnesota TZD program and highlights of specific achievements for 2014.

Minnesota Toward Zero Deaths Program One Sheet

Minnesota - MnDOT
  • Safety Management
  • Marketing

A one page overview of the TZD program in Minnesota.

Minnesota Toward Zero Deaths Strategic Direction

Minnesota - MnDOT
  • Safety Management
  • Plans

The vision, mission and goals of the TZD program in Minnesota.

Most of NC Buckles Up

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: Join us. Every seat. Every time.

Motorcycle Operator Manual (MOM) Video Executive Summary

AAMVA
  • Vulnerable Users
  • Marketing

National Work Zone Awareness Week Poster

Michigan - MDOT
  • Vulnerable Users
  • Marketing

This is a poster to encourage safe, distraction-free driving for the National Work Zone Awareness Week.

Parent Night Flier

Utah - UDOT
  • Drivers & Passengers
  • Marketing

We use this flyer to invite parents to attend a parent night at their child’s driver education class.

Poster on TZD National Strategy Presented at the 2015 TRB Annual Meeting

AASHTO
  • Safety Management
  • Presentations

Presented at the 2015 TRB Annual Meeting

Roundabouts Save Lives

Louisiana Center for Transportation Safety
  • Infrastructure
  • TV/Radio

This public service announcement played over 15,000 times in Louisiana. Find more examples at destinationzerodeaths.com.

Rural Highway Mass Casualty Guidelines

NASEMSO
  • EMS
  • Reports

The EMS Incident Response and Readiness Assessment and the Model Inventory of Emergency Care Elements help measure and quantify the existence of emergency resources in various geographic areas.

Save Yourself and Me, Drive Phone Free

NC Vision Zero
  • Drivers & Passengers
  • Marketing

(blue)

Save Yourself and Me, Drive Phone Free

NC Vision Zero
  • Drivers & Passengers
  • Marketing

(green)

School Bus Danger Zones

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: The danger zone is the 12-foot area around the bus. The bus driver can't see you!

Seat Belt Presentation

Utah - UDOT
  • Drivers & Passengers
  • Presentations

This presentation gives an overview of how and why UDOT advocates for seat belts.

Slapstick Ads

Utah - UDOT
  • Vulnerable Users
  • TV/Radio

This ad shows the dangers of walking distracted and tells viewers to put their phone away in the car.

Speak Up if you Feel Unsafe

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: "Ease up, man. I'd rather be late than in a ditch."

Speeding and Fatalities

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: One third of all traffic fatalities in North Carolina are related to speeding.

Texting isn’t worth the money

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: $230 or more texting while driving (includes court fees)

The Empowered Passenger

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: Anytime you are in a vehicle, you have the power to prevent a crash.

The Most Important Feature in the vehicle

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: You are the most important safety feature in your vehicle.

The True Cost of DUI – Consequences of Drinking and Driving

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Twist TV Ad

Utah - UDOT
  • Drivers & Passengers
  • TV/Radio

This ad was shown in the Utah market of the 2014 Super Bowl.

Utah Strategic Highway Safety Plan

Utah - UDOT
  • Safety Management
  • Plans

This is Utah's SHSP from 2013.

Utah Zero Fatalities Website

Utah - UDOT
  • Safety Management
  • Marketing

West Virginia Stay Alive, Just Drive “For Andrea”

West Virginia Dept. of Health and HR, Office of EMS, EMS for Children
  • Drivers & Passengers
  • Presentations

This safe driving video puts a face on the effects of unsafe driving practices.

What’s the Rush in a Work Zone

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: Driving 45 mph through a work zone on a 65 mph stretch of highway adds less than one minute to your trip.

Young Driver Fatal Risk

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: Drivers 16-20 are 3 times more likely to be in a fatal crash than drivers aged 20 or older.