Examples from the Field

1 in 5 Drivers

NC Vision Zero
  • Safety Management
  • Marketing

Graphic: Nearly 1 in 5 drivers have experienced a serious motor vehicle crash in their lifetime.

55 MPH Needs 265 Feet to Stop

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: At 55 mph, you need 265 feet to stop your vehicle.

596 Saved Due to Safety Belts

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: In 2014 596 lives were saved by seat belts and child restraints in North Carolina.

60 MPH Without a Seat Belt

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: In a 60 mph crash not wearing your seat belt is like falling from the 12th floor of a building.

A Truck’s Blind Spots

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: If you can't see a trucker's mirrors, you are in a blind spot.

AASHTO Toward Zero Deaths Resolution

AASHTO
  • Safety Management
  • Plans

Resolution approved by the American Association of State Highway and Transportation Officials Board of Directors, adopting the Toward Zero Deaths vision.

Be a Hero: Intervene

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: See someone attempting to drive impaired? Be the hero - intervene.

Be a Safe Fellow, Don’t Race the Yellow

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: Be a safe fellow, don't race the yellow

Buckle Up Phone Down Logo

Buckle UP Phone DOWN LogoLogo for Buckle UP, Phone DOWN.

Missouri Department of Transportation
  • Traffic Safety Culture
  • Marketing

Logo for Buckle UP, Phone DOWN.

Buckle Up Buckle Down Logo - Thumbs Version

Buckle up Phone Down Thumbs Logo

Missouri Department of Transportation
  • Traffic Safety Culture
  • Marketing

Logo for Buckle UP, Phone DOWN thumbs version.

BUPD Campaign Info Thumbnail

BUPD Campaign Info

Missouri Department of Transportation
  • Traffic Safety Culture
  • Marketing

A short overview of MoDOT's BUPD campaign.

BUPD Distracted Driving Infographic

BUPD Distracted Driving Infographic

Missouri Department of Transportation
  • Traffic Safety Culture
  • Marketing

Infographic about distracted driving, used with MoDOT's BUPD campaign.

Buckle Up Phone Down Infographic

BUPD Infographic – Primary Safety Belt

Missouri Department of Transportation
  • Traffic Safety Culture
  • Marketing

Infographic about a primary safety belt law, used with MoDOT's BUPD campaign.

BUPD Shell Business Newsletter Story

BUPD Shell Business Newsletter Story

Missouri Department of Transportation
  • Traffic Safety Culture
  • Marketing

Shell newsletter story for Buckle Up Phone Down that can be customized to businesses or organizations.

Shell News Release

BUPD Shell News Release

Missouri Department of Transportation
  • Traffic Safety Culture
  • Marketing

Shell news release for Buckle Up Phone Down that can be customized.

BUPD Talking Points for Businesses 2020

BUPD Talking Points for Businesses 2020

Missouri Department of Transportation
  • Traffic Safety Culture
  • Marketing

Talking points for businesses participating in a Buckle Up Phone Down campaign that can be customized.

Child Safety Seats Reduce Risk

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: Child safety seats reduce the risk of fataly injury by 71% for infants and by 54% for toddlers.

Image for Covid-19 Transportation Report

COVID-19 Multimodal Transportation System Performance Dashboard

Washington State Department of Transportation
  • Safety Management
  • Reports

Multimodal travel tracking data for highway traffic, toll systems, and ferries, transit and passenger rail ridership due to COVID-19 changes.

Daily Social Media Kit for Rural Road Safety Awareness Week 2020

National Center for Rural Road Safety
  • Traffic Safety Culture
  • Marketing

Kit of daily social media posts used to provide content to spread messaging during Rural Road Safety Awareness Week.

Daily Social Media

Daily Social Media Kit for Rural Road Safety Awareness Week 2020

National Center for Rural Road Safety
  • Traffic Safety Culture
  • Marketing

Kit of daily social media posts used to provide content to spread messaging during Rural Road Safety Awareness Week.

Daily Social Media Kit graphics for Rural Road Safety Awareness Week 2020

National Center for Rural Road Safety
  • Traffic Safety Culture
  • Marketing

Images to use with kit of daily social media posts with pre-made messaging during Rural Road Safety Awareness Week.

Rural Road Safety Awareness Week banner

Daily Social Media Kit graphics for Rural Road Safety Awareness Week 2020

National Center for Rural Road Safety
  • Traffic Safety Culture
  • Marketing

Images to use with kit of daily social media posts with pre-made messaging during Rural Road Safety Awareness Week.

Driving After Being Awake 24 Hours

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: Driving after being awake 24 hours is like driving with a blood alcohol content of 0.10.

DWI or Ride Home?

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: Ride-share home: $17.32. DWI conviction: $9,020-$15,020. Your choice.

Ejection Without a Seat Belt

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: Without a seat belt a person is 30 times more likely to be ejected from a vehicle.

Every 16 Minutes

NC Vision Zero
  • Safety Management
  • Marketing

Graphic: Every 16 minutes, a person is killed in a motor vehicle crash in the United States. (icons)

Every 16 Minutes

NC Vision Zero
  • Safety Management
  • Marketing

Graphic: Every 16 minutes, a person is killed in a motor vehicle crash in the United States. (photo)

Every 16 Minutes

NC Vision Zero
  • Safety Management
  • Marketing

Graphic: Every 16 minutes, a person is killed in a motor vehicle crash in the United States. (photo)

Every 16 Minutes

NC Vision Zero
  • Safety Management
  • Marketing

Graphic: Every 16 minutes, a person is killed in a motor vehicle crash in the United States. (icons)

Everyone’s Cost for Crashes

NC Vision Zero
  • Safety Management
  • Marketing

Graphic: Motor vehicle crashes cost the state over $1 million per hour

Fatalities Countdown Board

Michigan - MDOT
  • Safety Management
  • Marketing

We use this to keep track of the number of fatalities and serious injuries from car crashes.

Freight Train Going 55 MPH

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: Traveling at 55 mph it takes the average freight train one mile to stop completely.

Graduated Drivers License Banner Ad

Utah - UDOT
  • Drivers & Passengers
  • Marketing

This banner ad promotes the message of parents helping their teens learn to drive.

Heavy Eyelids

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: If you're sleepy you're not fit to drive

How the 5 E’s fit together

NC Vision Zero
  • Safety Management
  • Marketing

Graphic: Engineers, enforcement, emergency responders, educators, everyone

Ignition Interlock Program BP Guide – August 2015

AAMVA
  • Drivers & Passengers
  • Marketing

Ignition Interlock Program Executive Summary

AAMVA
  • Drivers & Passengers
  • Marketing

Image for Intersection Control Evaluation (ICE) Process

Intersection Control Evaluation (ICE) Process

Wisconsin Department of Transportaion
  • Infrastructure
  • Plans

Outlines criteria for evaluating an intersection depending on its location and the type of existing or planned development in the area.

July 4th Don’t Drink and Drive

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: Celebrate your freedom to choose your future.

Leading Cause of Death Ages 5 to 34

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: Motor vehicle crashes are the leading cause of death in people ages 5-34.

Less Risk for Students Riding the Bus

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: Students are 50 times more likely to arrive at school alive if they take the bus than if they drive or ride with friends

Louisiana Destination Zero Deaths Brochure

Louisiana Center for Transportation Safety
  • Safety Management
  • Marketing

Louisiana’s Destination Zero Deaths program supports the TZD strategy of creating a safety culture at the regional and local level.

Louisiana’s Regional 4E Approach to Saving Lives: The Goal is Destination Zero Deaths

Louisiana Center for Transportation Safety
  • Safety Management
  • Presentations

Presented at Lifesavers Conference held April 3-5, 2016 in Long Beach, California.

MDOT Toward Zero Deaths Poster

Michigan - MDOT
  • Safety Management
  • Marketing

MDOT Toward Zero Deaths Poster

Michigan DOT TZD webpage

Michigan - MDOT
  • Safety Management
  • Marketing

This is the webpage for TZD on MDOT's website.

Minnesota Toward Zero Deaths Program Highlights 2014

Minnesota - MnDOT
  • Safety Management
  • Marketing

Overview of the Minnesota TZD program and highlights of specific achievements for 2014.

Minnesota Toward Zero Deaths Program One Sheet

Minnesota - MnDOT
  • Safety Management
  • Marketing

A one page overview of the TZD program in Minnesota.

Minnesota Toward Zero Deaths Strategic Direction

Minnesota - MnDOT
  • Safety Management
  • Plans

The vision, mission and goals of the TZD program in Minnesota.

Buckle Up Phone Down Marketing Tools Thumbnail

MoDOT BUPD PSA and Testimonials

Missouri Department of Transportation
  • Traffic Safety Culture
  • TV/Radio

Video library of public service announcements and testimonials for Buckle Up Phone Down campaign.

Most of NC Buckles Up

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: Join us. Every seat. Every time.

Motorcycle Operator Manual (MOM) Video Executive Summary

AAMVA
  • Vulnerable Users
  • Marketing

Image for Louisiana Daily Traffic Volume Trends

MS2 Traffic Dashboard

Louisiana Department of Transportation
  • Safety Management
  • Reports

MS2 traffic dashboard showing dramatic changes in traffic volumes to provide timely information for monitoring the impacts and effectiveness of various initiatives.

National Work Zone Awareness Week Poster

Michigan - MDOT
  • Vulnerable Users
  • Marketing

This is a poster to encourage safe, distraction-free driving for the National Work Zone Awareness Week.

Parent Night Flier

Utah - UDOT
  • Drivers & Passengers
  • Marketing

We use this flyer to invite parents to attend a parent night at their child’s driver education class.

Poster on TZD National Strategy Presented at the 2015 TRB Annual Meeting

AASHTO
  • Safety Management
  • Presentations

Presented at the 2015 TRB Annual Meeting

Image for Pedestrian Safety Action Plan Map

PSAP Mapping Tool

Virginia Department of Transportation
  • Vulnerable Users
  • Plans

Tool to access VDOT’s Pedestrian Safety Action Plan (PSAP) report, appendices, crash data, and crash analysis information to improve pedestrian safety in Virginia.

Roundabouts Save Lives

Louisiana Center for Transportation Safety
  • Infrastructure
  • TV/Radio

This public service announcement played over 15,000 times in Louisiana. Find more examples at destinationzerodeaths.com.

Image for Rumble and Mumble Strip Preservation Options

Rumble and Mumble Strip Preservation Treatment Options

Kansas Department of Transportation
  • Infrastructure
  • Reports

Current NCHRP 14-46 research project on the strategies and maintenance of mumble and rumble strips.

Rural Highway Mass Casualty Guidelines

NASEMSO
  • EMS
  • Reports

The EMS Incident Response and Readiness Assessment and the Model Inventory of Emergency Care Elements help measure and quantify the existence of emergency resources in various geographic areas.

STEP Series of Highway Safety Videos Thumbnail

Safe Transportation for Every Pedestrian (STEP) Playlist

Federal Highway Administration (FHWA)
  • Vulnerable Users
  • TV/Radio

Safe Transportation for Every Pedestrian program playlist of predestrian safety countermeasures.

Image for Federal Highway Safety Analysis Needs Assessment

Safety Analysis Needs Assessment

Federal Highway Administration (FHWA)
  • Safety Management
  • Reports

Report documenting the current state of practice, knowledge, and skills for quantifying the safety performance effects of Transportation Systems Management and Operations (TSMO).

Wisconsin Department of Transportation - Facilities Development Manual

Safety Certification Process (SCP)

Wisconsin Department of Transportaion
  • Safety Management
  • Plans

Outlines standards for WisDOT’s Safety Certification Process to identify and evaluate safety mitigation alternatives.

Image for Safety Performance Analysis

Safety Service Patrol Assessment Approach

Federal Highway Administration (FHWA)
  • EMS
  • Reports

Example report to evaluate the secondary crash effects of safety service patrols (SSPs).

Save Yourself and Me, Drive Phone Free

NC Vision Zero
  • Drivers & Passengers
  • Marketing

(blue)

Save Yourself and Me, Drive Phone Free

NC Vision Zero
  • Drivers & Passengers
  • Marketing

(green)

School Bus Danger Zones

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: The danger zone is the 12-foot area around the bus. The bus driver can't see you!

Seat Belt Presentation

Utah - UDOT
  • Drivers & Passengers
  • Presentations

This presentation gives an overview of how and why UDOT advocates for seat belts.

Safety Performance Analysis of TSMO

Signal Control Assessment Approach

Federal Highway Administration (FHWA)
  • Infrastructure
  • Reports

Example report to evaluate the effects of traffic signal coordination on the occurrence and severity of common intersection crash types.

Slapstick Ads

Utah - UDOT
  • Vulnerable Users
  • TV/Radio

This ad shows the dangers of walking distracted and tells viewers to put their phone away in the car.

Speak Up if you Feel Unsafe

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: "Ease up, man. I'd rather be late than in a ditch."

Speeding and Fatalities

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: One third of all traffic fatalities in North Carolina are related to speeding.

MoDot Personnel Policy Manual Thumbnail

Standard Rules of Conduct MoDOT Policies

Missouri Department of Transportation
  • Traffic Safety Culture
  • Plans

MoDOT Policies including MnDOT's Traffic Safety additions for seat belts and cellphones.

Pennsylvania Strategic Highway Safety Plan

Strategic Highway Safety Plan

Pennsylvania Department of Transportation
  • Safety Management
  • Plans

A comprehensive, data-driven Strategic Highway Safety Plan, established in collaboration with an SHSP Steering Committee.

Screenshot - Take a STEP Forward and Enhance Pedestrian Safety

Take a STEP Forward and Enhance Pedestrian Safety

Federal Highway Administration (FHWA)
  • Vulnerable Users
  • TV/Radio

Nicole Nason shares information on life-saving countermeasures to improve pedestrian safety.

Texting isn’t worth the money

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: $230 or more texting while driving (includes court fees)

The Empowered Passenger

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: Anytime you are in a vehicle, you have the power to prevent a crash.

The Most Important Feature in the vehicle

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: You are the most important safety feature in your vehicle.

The True Cost of DUI – Consequences of Drinking and Driving

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Together for Life Final Report: Increasing Seat Belt Use in Rural Utah

Utah Department of Public Safety’s Highway Safety Office
  • Traffic Safety Culture
  • Reports

Final report documenting the research, methodology, data and results of the Together for Life project to increase seat belt use in rural areas.

Together for Life Final Report

Together for Life Final Report: Increasing Seat Belt Use in Rural Utah

Utah Department of Public Safety’s Highway Safety Office
  • Traffic Safety Culture
  • Reports

Final report documenting the research, methodology, data and results of the Together for Life project to increase seat belt use in rural areas.

Together for Life Utah: Reducing the Disparities Between Urban and Rural seat Belt use Rates

Utah Department of Public Safety’s Highway Safety Office
  • Traffic Safety Culture
  • Presentations

Webinar explaining how the Together for Life project promoted and increase self-reported and observed seat belt use.

Together For Life Webinar Image

Together for Life Utah: Reducing the Disparities Between Urban and Rural seat Belt use Rates

Utah Department of Public Safety’s Highway Safety Office
  • Traffic Safety Culture
  • Presentations

Webinar explaining how the Together for Life project promoted and increase self-reported and observed seat belt use.

Twist TV Ad

Utah - UDOT
  • Drivers & Passengers
  • TV/Radio

This ad was shown in the Utah market of the 2014 Super Bowl.

Utah Strategic Highway Safety Plan

Utah - UDOT
  • Safety Management
  • Plans

This is Utah's SHSP from 2013.

Utah Zero Fatalities Website

Utah - UDOT
  • Safety Management
  • Marketing

Walking at Night Does Not Have to be Deadly

Walking at Night Does Not Have to be Deadly

Federal Highway Administration (FHWA)
  • Vulnerable Users
  • TV/Radio

Nicole Nason discusses pedestrian safety at night.

West Virginia Stay Alive, Just Drive “For Andrea”

West Virginia Dept. of Health and HR, Office of EMS, EMS for Children
  • Drivers & Passengers
  • Presentations

This safe driving video puts a face on the effects of unsafe driving practices.

What’s the Rush in a Work Zone

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: Driving 45 mph through a work zone on a 65 mph stretch of highway adds less than one minute to your trip.

Young Driver Fatal Risk

NC Vision Zero
  • Drivers & Passengers
  • Marketing

Graphic: Drivers 16-20 are 3 times more likely to be in a fatal crash than drivers aged 20 or older.