Share Our PSA Video—It Could Save a Life

Last year more than 30000 people died on our nation's roadways

The Toward Zero Deaths (TZD) PSA, Moving Toward Zero, helps communicate the mission of TZD and how we must all work together to get to zero. We see a tragic number of traffic fatalities on our nation’s roadways. Many are working to reduce that number. How do we move Toward Zero Deaths? Zero is not […]

Making Safe Behavior the Only Choice Through Infrastructure Management


The success of many Toward Zero Deaths National Strategies rely on our infrastructure. Even simple innovations in the way we design and build our roadways can lead to safer conditions for pedestrians, cyclists and motorists. One of the most simplistic examples of the way infrastructure interacts with another safety emphasis area is speed management. Specifically, […]

Only Together Can We Move Toward Zero Deaths

Road TZD

Welcome Thank you for joining the Toward Zero Deaths (TZD) initiative. Every year, traffic crashes claim the lives of more than 32,000 people in the United States–that’s 32,000 people taken from their family and friends. And despite the efforts of thousands of people working nationwide to make our roadways safer, traffic fatalities are still on […]

Transportation Industry Aims for Zero Deaths on U.S. Roads Releases National Strategy on Highway Safety​

Rural state highway at sunset

The National Strategy on Highway Safety, called Toward Zero Deaths (TZD) was officially rolled out today nationwide. The TZD plan provides countermeasures in education, engineering, enforcement and emergency medical services (EMS) for organizations, businesses and individuals to reduce deaths on our roadways from over 33,000 each year to zero. “The philosophy behind Toward Zero Deaths […]