Congratulations on joining the cause and helping move our nation Toward Zero Deaths (TZD). As a partner, you have access to some great resources to help you along the way. Our TZD toolkit provides you with all the materials you need to get started. We’re glad you share our vision and are grateful for your efforts to move our country Toward Zero Deaths.
Just getting started, or wanting to refresh your safety program? Essential tools for Toward Zero Deaths include the Road Map for Implementation found in the Print section below and Assessment Tools for stakeholder involvement and partner development at the bottom of the page.
Sign up for Road Map webinars and workshops here
Why Zero? - Video
Our vision and our goal is to create a culture where traffic safety is considered in every decision—because even one life lost on our roads is unacceptable.
ENGAGING THE PUBLIC SECTOR IN YOUR TZD PROGRAM
This tutorial give you strategies for gaining broad public awareness of your Zero Fatalities initiative. And go into detail on how to create action steps to involve the public.
Case studies are included.
ENGAGING GOVERNMENT AGENCIES IN YOUR TZD PROGRAM
This tutorial with show examples and case studies of organizations who have successfully engaged government agencies in their program.
ENGAGING THE PRIVATE SECTOR IN YOUR TZD PROGRAM
This tutorial shows why it is important to engage the private sector in your Total Zero Deaths campaign.
Learn how to create partnerships with mutual benefits.
Case studies on TZD partnership programs are included.
What is TZD? - Print
Currently, there are three national programs that are focused on reducing traffic fatalities to zero. This document provides a brief overview of each.
TZD EMPHASIS AREASDownload
The TZD National Strategy on Highway Safety focuses on six key emphasis areas. Find which area pertains to you and read a high-level summary of your role from the National Strategy, then download and read the National Strategy document for more information.
BECOMING A TZD PARTNERDownload
What do we expect from you now that you’re a TZD partner? What can you expect from us? Learn the answers to these questions and why partnering is key to reaching our goal of zero traffic related fatalities. Here, you’ll also find a step-by-step guide to TZD implementation in your area.
ROADMAP FOR IMPLEMENTING TZDDownload
This road map provides a framework for implementing the TZD National Strategy at state and local levels. It identifies seven elements essential for successfully implementing and sustaining a TZD program—and ultimately achieving the goal of zero deaths. This road map explains why each element is important and offers implementation guidance along
with a checklist of recommended short- and long-term action steps vital for launching or jumpstarting a TZD effort. Also included with each element are highlighted examples of how some agencies are putting TZD into practice. These examples could be adopted by others or used to spark new ideas.
HOW-TO GUIDE: IMPLEMENTING THE TZD STRATEGIC COMMUNICATION PLANDownload
This guide identifies elements of the TZD Strategic Communication Plan vital for promoting adoption and sustainability of the TZD approach at the state and local level. This guide also offers direction for identifying and targeting potential partners and for effectively
tailoring communication messages that will motivate partners to implement the TZD strategies. It concludes by discussing how to use ambassadors—individuals who are well trained and armed with an engaging story—to effectively carry the TZD message out into the community to garner support, spark enthusiasm, and bolster the ranks among potential partners and the public.
DOT-HSO COMMUNICATION GUIDEBOOK: A STUDY CONDUCTED FOR THE AMERICAN ASSOCIATION OF STATE HIGHWAY AND TRANSPORTATION OFFICIALSDownload
This guidebook is a culmination of research conducted to identify ways state Departments of Transportation (DOT) could improve internal and external communications on road safety and safety culture.
Spread the Word - Presentation & Graphics
TOWARD ZERO DEATHS PRESENTATION
These eleven pre-populated presentation slides will help you show others the TZD vision. Feel free to use these slides to get managers and colleagues on board with the TZD goal.
These five graphics have editable statistics for drowsy driving, drunk driving, aggressive driving, impaired driving, and not buckling up so you can personalize them to your specific area. The file is a PPT, which you should download, open, insert data for your audience, then save and export as a PDF. Use these graphics on social media or any other medium.
These five graphics are non-editable and in PDF form. These statistics address the same categories found in the editable graphics, but represent the nation as a whole. Download the PDF and use these graphics on social media or any other medium.
NCHRP 17-64 Webinars
WEBINAR #1 – RESOURCES AND TOOLS FOR IMPLEMENTING A ZERO FATALITY GOAL PROGRAM
This webinar presents resources and tools that will help you implement a Zero Fatality Goal Program.
WEBINAR #2 – VISION AND GOAL SETTING
This webinar explain how to create a vision and set goals for your Toward Zero Fatalities program.
WEBINAR #3 – FOCUSED SAFETY PRIORITIES AND STRATEGIES
This webinar walks you through how to create safety priorities and strategies.
WEBINAR #4 – SUPPORTING PROGRAM STRUCTURE
This webinar will walk you through how to create the supporting program structure for your TZD program.
WEBINAR #5 – TECHNICAL ASSISTANCE AND TRAINING
This webinar delves into how to set up technical assistance and training for your Toward Zero Deaths program.
WEBINAR #6 – KEY PARTNER STAKEHOLDER ENGAGEMENT AND COMMUNICATION
This webinar will guide you through the best practices for communicating with and engaging key partner stakeholders for your Toward Zero Fatalities program.
WEBINAR #7 – LEADERSHIP AND SAFETY CULTURE
This webinar provides important tips on using leadership to create a culture of safety with your Toward Zero Deaths program.
WEBINAR #8 – IMPLEMENTATION AND PROGRESS MONITORING
This webinar discusses how to monitor your implementation and continued progress with your Toward Zero Deaths program.
WEBINAR #9 – WORKING WITH NONTRADITIONAL STAKEHOLDERS
This Toward Zero Deaths webinar walks you through the process of working with nontraditional Stakeholders in your program.
WEBINAR #10 – ENGAGING WITH ELECTED OFFICIALS
Watch this webinar to learn the best methods for engaging with elected officials when building your Toward Zero Fatalities program.
Be a champion in supporting Toward Zero Deaths (TZD) and the safety culture in your state, organization or company by incorporating the official logo for the TZD program on your website, ads, brochures, posters and other communications. This zip file includes the usage guide, official and stacked TZD logos, and a Proud Parter logo. By downloading this file, you agree to the Terms & Conditions.Download
NCHRP 17-64: GUIDANCE FOR THE IMPLEMENTATION OF THE TOWARD ZERO DEATHS NATIONAL STRATEGY ON HIGHWAY SAFETY
TZD ASSESSMENT TOOLS
About the Tools
These two assessment tools are components of a comprehensive project to develop guidance for agency implementation of the TZD national strategy. In addition to these self-assessment tools, other components of the project include guidance documents, online tutorials, webinars, and a workshop.
TZD assessment tools will help you gauge the current level of your organization’s practices that support TZD efforts. The information generated will show where you are on a continuum so you can identify where to best focus efforts. The tools will also suggest potential tactics for advancing your program. Please consult the Guidance Document to learn more about understanding and applying your results.
How each tool works
- Questions are arranged on a continuum of increasing levels of development or engagement. As you answer each question, you will be given the option to immediately learn why this measure is important and how you can strengthen this area by clicking “More Info.”
- You will need to answer every question in each section to get a complete picture of your program’s status.
- The data from these assessments will not be stored upon completion or if you exit out before completion. You will receive a printable report highlighting your responses when you finish the assessment. Please allow approximately 20–30 minutes to complete each assessment.
- At the end of each assessment, you’ll see a printable report of your responses. You will need to print or save the report when you are finished if you want to have a record of the results.
Gauge the current level of your organization’s adoption of TZD national strategy principles, including the development of a coordinated TZD program.
Gauge the current level of your organization’s practices that support stakeholder and partner engagement with TZD efforts.
THE TRAFFIC SAFETY CULTURE DEVELOPMENT PROCESS
HOW TO IMPLEMENT A SAFETY CULTURE EFFORT IN YOUR COMMUNITY
To make progress toward a zero-based goal, we as an American culture need to change our attitudes about highway safety. In terms of highway safety, we refer to a community’s collective values, attitudes and behaviors as traffic safety culture.Download
THE BUSINESS CASE FOR TRAFFIC SAFETY CULTURE
GROWING YOUR SAFETY CULTURE
This guide is intended to help traffic safety practitioners develop a compelling business case to pitch traffic safety culture projects to leaders, partners and other decision-makers.Download