The TZD Strategic Communication Plan is a resource to support your efforts in creating a traffic safety culture.
The plan outlines suggested audiences and stakeholders and defines goals, objectives, tactics, timelines, milestones and measurement metrics. The national brand for Toward Zero Deaths is a key component of this document. The intent of the national brand is not to replace current zero-based state campaigns. Rather, it will support current campaigns while providing a consistency for others to develop organizational safety plans.
A mix of communication tools are outlined in the plan, such as webinars, podcasts, other presentations, newsletter articles, press event plans, news release templates, print and broadcast ads, etc. Methods for evaluation are suggested to assist you in evaluating and reporting progress.